Author Archives: Admin

Exclusion Makes Medicare Supplement Leads Worthwhile Your business growth as a senior’s insurance agent may be dependent on new Medicare supplement leads. It is vital to ensure that your Medicare leads are of high quality. Agents want to be able to close more sales with fresh leads. This is common sense. What is the most important thing […]

Most insurance brokers and agents need to continue their education. Each state has its own requirements regarding when an individual must continue education. The states also determine the amount of education that is required and what qualifications are. These requirements are designed to ensure that those working in the industry are up-to-date on industry trends, laws and changes. Although […]

The subject line is the most important part of your emarketing message. Your campaign’s success or failure will depend on the subject line. The subject line of your email will be reviewed for a few seconds before the reader decides whether to open or delete it. If they don’t like it, they can opt out of future email […]

Slowly, insurance agents are realizing the potential of social marketing and trying to figure out how to increase their referral base via social media channels like Facebook. It seems simple – everyone is on Facebook. But, without a Facebook strategy, one can fail disastrously. It is important that you understand that there are both a right and a […]

Is telemarketing still a viable source of insurance agency marketing leads? Does there exist an elasticity between appointment efficacy, volume, target market and commission opportunities? It all depends on the approach, methodology, target market, and tools. Although telemarketing still has its benefits, agencies are still able to achieve impressive results. However, these campaigns should be called appointment-setting campaigns […]

A lot of beneficiaries look for help from a medicare supplement broker to get their supplemental insurance. It can be difficult to understand Medicare for someone who is new to the program. For someone who is not familiar with Medicare, the sheer number of options can seem overwhelming. However, agents who are trained in these products […]

Both Securus and NAA (National Association of Insurance Marketing Organizations) are large Insurance Marketing Organizations. IMOs serve as major marketing resources for both captive and independent agents. They act as a liaison between agents and various carriers. While some Insurance Marketing Organizations permit you to contract with carriers within and outside their portfolio, others limit your options. Their […]

Four Insurance Business Building Building Keys 1) Keep Current Customers To get a new client it takes five times the time, money, effort, and energy as to keep a customer. Your foundation is your customers. It’s important to keep that foundation in place when building a business. It is important to keep your customers happy by communicating […]

#1: Insurance sales marketing must be emotional Financial Sales Marketing Path Although people have different approaches to things, we all share the same emotional nature. If there’s a conflict between the two, our reptilian brain is stronger than our rational brain. In such cases, it often wins. Market effectively by giving people an emotional reason to act. Emotional […]

If you carefully review your insurance paperwork, many insurance companies claim that they use credit scores for determining rates. Insurance companies can use credit scores to determine the likelihood of future claims. 49 states allow insurance companies the ability to discount rates by using financial stability. California is the exception. How does the Financial Stability Discount Calculated? […]