Author Archives: Admin

3 Steps to Making Emotionally Connected Dreams That Drive Your Success in Insurance Business

Our dreams are what motivate us to get up in the morning with a purpose. What would you do if you didn’t have a goal or a dream for your life? Without goals and dreams, a person is like someone who wanders in the dark headed nowhere. It’s a sad, pathetic sight. Your dream is your power generator. […]

Insurance Selling: Examples Vs Testimonials

Are you using testimonials to sell annuities or insurance? Using testimonials from clients or endorsements by attorneys or accountants can help to establish your credibility. This can help you be more trusted by your prospect. Most testimonials lack “substance”. They are often too vague or ambiguous. You might say that you are very professional and that your service is […]

Top 8 Tips For Improving Insurance Agency Websites

These are eight important tips to help your agency’s website convey professionalism, engage clients and prospects, and optimize your insurance search engine optimization for major search engines. Websites should be updated at minimum once per year. If your agency website is outdated, it’s important to update it or give it a complete overhaul. Ten years ago, prospects […]

Insurance Agency Key Performance Indicators

KPI’s, or Key Performance Indicators are used by organizations to measure performance. These are quantifiable measures that can quickly determine historical, current, and future performance. It all depends on the KPIs chosen and the platform used. KPIs for insurance agencies might include net new clients, renewal growth, producer quotes, average book by producer, revenue per employee, and […]

Insurance Agency Marketing Report Card for Web Marketing Initiatives

How are you advancing your agency’s insurance agency marketing plans and strategies? Do you talk about actually executing these crucial insurance marketing initiatives? Are you getting the results you want from your marketing efforts? How are you measuring ROI and measuring campaigns? Are your programs web-based or traditional? Check out the following key web marketing activities for insurance agencies […]

6 Occasions That Spell Insurance Sales Opportunities

Certain events can have a profound impact on our lives, such as marriage or having children. These events often lead to changes in your insurance requirements. Insurance sales opportunities also exist for special dates such as birthdays and anniversaries. These events have a special meaning to us and we feel emotionally connected. These 6 occasions will remind us […]

Mexican Auto Insurance is One of the Easiest and Most Profitable Products You Can Sell

Insurance agents: Don’t tell your customers to buy Mexican auto insurance if they drive to Mexico. Mexican auto insurance is sometimes called Mexico tourist auto insurance. It’s a great product to earn extra commissions. Mexican auto insurance is a great tool to attract new customers or build customer loyalty. It’s never been easier to write Mexican auto […]