Category Archives: Finance Guide

Self Employed Public Liability Insurance And Why It Is Essential

Public liability insurance is essential for any profession or business. Every self-employed person should carefully consider whether the appropriate coverage is in place for his or her business. This is not something you only need if your work involves manual labor with inherent risks. It’s essential to any type of business that has clients at […]

Insurance for Hotels and Other Lodging Businesses

Insurance can cover many issues, from property damage to injuries and accidents to injury. These are the most important considerations. Protecting your propertyWhat’s a lodging business without lodging facilities? Your physical property is the most important part of any lodging business. It must be protected from damage. Your property insurance should be a crucial part […]

Advantages and Disadvantages of Internet Insurance Leads

Your financial health can be affected by reading articles about internet-based insurance leads. This is because 90% of the articles are written by people who sell internet leads. This report was written by someone who has over 26 years of experience in marketing and likes to weigh the advantages and drawbacks. Recent articles on buying internet leads […]

Outsourcing As An Alternative To Keep Pace With Web 2.0 Changes

Today’s insurance agency marketing is more complicated than ever. Just 20 years ago agencies used mainly direct mail marketing and canvassing. They may have tried seminars, tradeshows, and, for the most innovative, eMarketing. Today, direct mail marketing, canvassing, and fax marketing are all in decline. Close behind is telesales which is clearly at the end […]

8 Types of Insurance Prospects

Without the prospect’s commitment and taking action, no sale can be closed. It is easier to close a deal if an agent understands the thinking and behavior that the prospect displays. It is important that you understand the requirements of these 8 types of insurance prospects: (a) The procrastinator Although you have completed the presentation, prospects […]

How Much Does Earthquake Insurance Cost? Calculator

Will you be safe if the ground stops shaking? This is a problem that not enough house owners consider, even in earthquake-prone areas. According to the California Earthquake Authority, the largest company in earthquake insurance, only 10% of California property owners are protected against earthquake damage. However, Californians don’t have to think about purchasing protection. Earthquakes can […]

Emotional Selling – Injecting Happiness to Ignite Sales

A salesperson in insurance quickly discovers that most insurance sales are driven almost entirely by the prospect’s key emotion. When this emotion is found and illustrated with benefits for the client, it is what drives them to purchase from you. Only two of the six emotions that drive people to purchase insurance are greed and happiness. It is […]