Category Archives: Finance Guide

Nearly all of the insurance agents I know have created a LinkedIn Profile. But that’s it. This social media platform is not recognized by them as a powerful tool for networking. Most people have a sketchy profile. This doesn’t include their photo and connections are other insurance agents who have asked them to join. Many don’t actively seek […]

It is important to understand the role of credit score when searching for the best car insurance in Ohio for people with bad credit . Credit scores are often used by auto insurance companies to determine their customers’ insurance rates. Credit scores are used to determine the financial risk associated with driving a particular driver. All states in the United […]

The web-centric approach to insurance agency marketing is changing rapidly. Many agencies have developed more interactive, professional and attractive websites for their insurance agencies and are now trying to take advantage of social media marketing opportunities. To maximize web marketing effectiveness, insurance agency web marketing campaigns should include web-based videos. It is crucial that brokers and agencies incorporate […]

Share your knowledge and get professional advice Publishing your own insurance blog on Facebook or LinkedIn is a great way to connect with qualified prospects. It’s fast, easy, and free. And it works. Because people do actually read what you post on Facebook and LinkedIn. They also pass them on to their network. How To Write […]

White Hat Search Engine Optimization Your insurance agency should be familiar with terms such as insurance agency SEO, search engine optimization for insurance agencies, or search engine marketing for insurance agencies. This is the process by which agents try to get their websites to page one on Google’s or Bing’s search engine result pages (SERP). Two […]

To get the word out, we all work hard in financial-services. You should be focusing on reducing the time you spend trying to squeeze in 20 meetings per week. Get off the ground! Stop trying to convince people to save or plan. This is the single most important thing you can do for your life. If you […]

The marketing of your insurance agency has changed so drastically in the last 10 years that it can be difficult to know where you should start. Many of our new clients have URLs less than five years old. This shows how quickly and dramatically the industry has changed in marketing agencies. Most consumers today will use the internet […]

It is easy to overlook insurance email newsletters services. Internet ads are more expensive than high-cost internet advertising promotion costs. Learn how email newsletters for insurance can help you save big on your website insurance promotion. You won’t get many visitors to your website when you start building it. To get traffic, you will need to advertise your […]

You believe your failures or lack of success are the fault of someone else. OK: Your sales manager is a jerk. The underwriters have just destroyed a perfectly good product. No one is giving you marketing materials. Everyone already has an agent. All that may be true, but it is up to you to make sure you […]

After you have become an insurance trainee, an insurance company office may try to guide your future. You and your long-time insurance professional share one thing in common. You are both in business for yourselves. You are not reimbursed for gas, time or costs associated with obtaining people to learn more about your insurance products. You can save […]