Answer this question. Advertising is what? “ It’s worth taking a moment to reflect on it. This question was often answered by agents when I asked them. This was also your solution? You may be right, but only to a limited extent. There’s more to it. Advertising’s Purpose Is To Make Prospects See Your Products…And Get Them […]

The internal ethics battle for insurance unit managers is intense. Although they can give results to the general insurance agency manager, the methods are not in line with their personal ethics. The explosive conflicts of interest that threatens insurance unit managers in an agency are illustrated. The life and health agency operations are managed by the insurance […]

Agents often get confused by insurance sales customers who ask them who the primary purchaser is in their household. This article will show you how to get the answer. This tip will help you increase sales closing ratios 100% accurately. Insurance strategies often cover complex topics such as getting preferred responses to consumer objections. Every time I was […]

As an experienced Insurance Producer, I know that it can be difficult to understand the concept of risk analysis. It seems that the knowledge required to properly place risk in personal insurance is lacking. This concept is not easy to grasp. I will be examining the components of risk that must be considered when placing carriers. Insurance […]

A prospect or client saying these phrases can cause fear in an insurance professional. “My home is in trust” or “I own properties within an LLC.” Clients are increasingly able to obtain a trust or form an LLC. In the old days, corporations were in “Commercial” and individuals in “Personal”. There are always those “gray” situations that […]

Online leads are the latest breakthrough in insurance prospecting. A prospect visits a website to request an agent to contact them. The average close rate for these leads is 15-20%. This can be achieved with quick responses and persistence. Average agents will call a lead at least twice and send three to five emails within the first five […]

There are many sales methods available and plenty of books to support them. There are whole sections in every book shop that focus on sales. Selling specific products, closing the sale, cold calling and so on. With the many types of leads that are available, the rules have changed. Selling is a constant process. We must always be focused […]

Television is not a source for prospecting and most agents wouldn’t consider it. There are many reasons. The unknowns about how to do this are the main reasons. Agents are reluctant to spend the necessary money to market in this region. What is the real cost to make this happen. * An advertisement script. A hook and a play […]

Are Insurance Agencies supposed to offer the best products and services their clients deserve and need? Since hundreds of years, insurance agencies have offered many types of insurance plans and policies that were greatly needed. There is an enormous $15- $25 billion market that is available for agents and insurance companies. Professional sales people can also take advantage of […]

Your competition’s worst nightmare is here! Imagine an insurance system that is so piercing it will: 1. You can be the undisputed expert in the field that separates you from the rest 2. Pre-sell to your prospects and the appointment is just completing the paperwork 3. Generating warm leads in your target area and demographic will help you to generate […]