The subject line is the most important part of your emarketing message. Your campaign’s success or failure will depend on the subject line. The subject line of your email will be reviewed for a few seconds before the reader decides whether to open or delete it. If they don’t like it, they can opt out of future email […]

Slowly, insurance agents are realizing the potential of social marketing and trying to figure out how to increase their referral base via social media channels like Facebook. It seems simple – everyone is on Facebook. But, without a Facebook strategy, one can fail disastrously. It is important that you understand that there are both a right and a […]

Is telemarketing still a viable source of insurance agency marketing leads? Does there exist an elasticity between appointment efficacy, volume, target market and commission opportunities? It all depends on the approach, methodology, target market, and tools. Although telemarketing still has its benefits, agencies are still able to achieve impressive results. However, these campaigns should be called appointment-setting campaigns […]

A lot of beneficiaries look for help from a medicare supplement broker to get their supplemental insurance. It can be difficult to understand Medicare for someone who is new to the program. For someone who is not familiar with Medicare, the sheer number of options can seem overwhelming. However, agents who are trained in these products […]

Both Securus and NAA (National Association of Insurance Marketing Organizations) are large Insurance Marketing Organizations. IMOs serve as major marketing resources for both captive and independent agents. They act as a liaison between agents and various carriers. While some Insurance Marketing Organizations permit you to contract with carriers within and outside their portfolio, others limit your options. Their […]

Four Insurance Business Building Building Keys 1) Keep Current Customers To get a new client it takes five times the time, money, effort, and energy as to keep a customer. Your foundation is your customers. It’s important to keep that foundation in place when building a business. It is important to keep your customers happy by communicating […]

#1: Insurance sales marketing must be emotional Financial Sales Marketing Path Although people have different approaches to things, we all share the same emotional nature. If there’s a conflict between the two, our reptilian brain is stronger than our rational brain. In such cases, it often wins. Market effectively by giving people an emotional reason to act. Emotional […]

If you carefully review your insurance paperwork, many insurance companies claim that they use credit scores for determining rates. Insurance companies can use credit scores to determine the likelihood of future claims. 49 states allow insurance companies the ability to discount rates by using financial stability. California is the exception. How does the Financial Stability Discount Calculated? […]

What is eCollateral and why is it important for insurance agency marketing and leads? Let’s start with a definition. Marketing collateral is a collection of media that supports the sale of a product, or service. This collateral helps to increase sales and marketing effectiveness. This type of collateral often includes branding. eCollateral, also known as digital fulfillment or marketing collateral, […]

Medicare Supplement Plans are essential insurance products that can help patients save hundreds of dollars every year on medical expenses. Many Americans are not aware of the many benefits of purchasing these supplement plans. Agents can help spread awareness of these products to the masses. There are two options for buying leads for Medicare Supplement Insurance. These leads […]