A quick referral lesson for your consideration. Referrals are my favorite form insurance marketing. One of my network partners sent me an email last week and asked me to join him for lunch. He will introduce me to an Independent Insurance broker, who he believes would make a great Strategic Partner for our firm. It’s funny, because I […]

These are the insurance presentation skills that will defeat a serious competitor. Next, you’ll learn how to convince your client that your product is better. This industry giant sales person will be a pleasure to meet with if you have the right presentation skills and selling techniques. Many insurance selling agents lack the skills or courage to […]

It would be great to turn an insurance agent into a high-income specialist by using a magic wand. This guide will show you all the steps that an insurance agent must take to achieve life specialist status. Keep track of your progress to keep track. Below is a list of 50 topics you should know if your […]

They are still available. Insurance sites are plagued by redundant screens and confusing sitemaps. Beware! This problem is only getting worse. Many unsuspecting brokers and insurance companies are now receiving new websites that are simple to find, but difficult to read and navigate. It’s clear that a search engine optimized website is essential if you want to rank high […]

Insurance newsletters are a powerful tool for insurance professionals to get through the clutter of communications, stay in touch with prospects and clients, and provide useful information. They also help them establish themselves as trusted advisors. Although insurance newsletters will continue to be a key component of insurance marketing and communications, there are many myths surrounding […]

Over the last year, I have conducted a number of SEO experiments. To determine the speed at which I could get a website to rise in organic search engine results (the results that are not listed in an advertisement in Google, Yahoo and Bing searches), I tried several methods using various keyword phrases. My main tests were […]

Although cold calling can be a great way to get new leads for your business, it is far less effective than the preferred method of obtaining a steady stream of referrals. Let’s find out why. Cold calling requires you to put in a lot of effort in order to find one prospect. If you have a steady […]

Insights From My Personal 28-Year Journey: In retrospect, I didn’t think I would one day be making the kind of money that I have today from the insurance industry. I want to see other agents succeed in the insurance business as we have been. These are some basics for those starting in the insurance industry or considering […]

All fellow Insurance Agents and potential agents! These insights might be useful for those who are already in Insurance Sales and are looking to make a successful career as an Insurance Agent. This information will help you choose the type of contract, independent or captive, that best suits your goals and needs at this stage in your […]

This question has been asked of me many times by insurance agents over the years. I have also participated in many online forums on insurance where I’ve witnessed some biased opinions. Let me share my opinion on the subject of whether it’s better to contract directly to an insurance carrier than to an MGA (Managing General Agency) […]