They are still available. Insurance sites are plagued by redundant screens and confusing sitemaps. Beware! This problem is only getting worse. Many unsuspecting brokers and insurance companies are now receiving new websites that are simple to find, but difficult to read and navigate. It’s clear that a search engine optimized website is essential if you want to rank high […]

Insurance newsletters are a powerful tool for insurance professionals to get through the clutter of communications, stay in touch with prospects and clients, and provide useful information. They also help them establish themselves as trusted advisors. Although insurance newsletters will continue to be a key component of insurance marketing and communications, there are many myths surrounding […]

Over the last year, I have conducted a number of SEO experiments. To determine the speed at which I could get a website to rise in organic search engine results (the results that are not listed in an advertisement in Google, Yahoo and Bing searches), I tried several methods using various keyword phrases. My main tests were […]

Although cold calling can be a great way to get new leads for your business, it is far less effective than the preferred method of obtaining a steady stream of referrals. Let’s find out why. Cold calling requires you to put in a lot of effort in order to find one prospect. If you have a steady […]

Insights From My Personal 28-Year Journey: In retrospect, I didn’t think I would one day be making the kind of money that I have today from the insurance industry. I want to see other agents succeed in the insurance business as we have been. These are some basics for those starting in the insurance industry or considering […]

All fellow Insurance Agents and potential agents! These insights might be useful for those who are already in Insurance Sales and are looking to make a successful career as an Insurance Agent. This information will help you choose the type of contract, independent or captive, that best suits your goals and needs at this stage in your […]

This question has been asked of me many times by insurance agents over the years. I have also participated in many online forums on insurance where I’ve witnessed some biased opinions. Let me share my opinion on the subject of whether it’s better to contract directly to an insurance carrier than to an MGA (Managing General Agency) […]

No matter how smart or experienced you may be in business, I encourage you to seek out someone who can mentor you if you’re new to the insurance industry. The insurance industry is not like any other new industry. It has its own terminology and acronyms. Every insurance category, be it property & casualty or life &health, […]

This is worrying, especially for those who trusted his consultant. If you ask any consultant on the street if he would stay in this business for long, they will all answer yes. It’s like asking a chef if his food is good. Let’s be honest, there is no guarantee. It’s like asking if your spouse will always love […]

A key piece of your sales arsenal is the ability to create insurance case studies. Customers love to hear about the experiences of customers who have purchased your insurance products. Customers prefer case studies over photos. Sometimes pictures convey wrong visuals, while a true story will create desire and emotion in your customers. Insurance home office headquarters may […]