Search Results for: insurance

#1: Insurance sales marketing must be emotional Financial Sales Marketing Path Although people have different approaches to things, we all share the same emotional nature. If there’s a conflict between the two, our reptilian brain is stronger than our rational brain. In such cases, it often wins. Market effectively by giving people an emotional reason to act. Emotional […]

Four Insurance Business Building Building Keys 1) Keep Current Customers To get a new client it takes five times the time, money, effort, and energy as to keep a customer. Your foundation is your customers. It’s important to keep that foundation in place when building a business. It is important to keep your customers happy by communicating […]

Both Securus and NAA (National Association of Insurance Marketing Organizations) are large Insurance Marketing Organizations. IMOs serve as major marketing resources for both captive and independent agents. They act as a liaison between agents and various carriers. While some Insurance Marketing Organizations permit you to contract with carriers within and outside their portfolio, others limit your options. Their […]

Is telemarketing still a viable source of insurance agency marketing leads? Does there exist an elasticity between appointment efficacy, volume, target market and commission opportunities? It all depends on the approach, methodology, target market, and tools. Although telemarketing still has its benefits, agencies are still able to achieve impressive results. However, these campaigns should be called appointment-setting campaigns […]

Slowly, insurance agents are realizing the potential of social marketing and trying to figure out how to increase their referral base via social media channels like Facebook. It seems simple – everyone is on Facebook. But, without a Facebook strategy, one can fail disastrously. It is important that you understand that there are both a right and a […]

The subject line is the most important part of your emarketing message. Your campaign’s success or failure will depend on the subject line. The subject line of your email will be reviewed for a few seconds before the reader decides whether to open or delete it. If they don’t like it, they can opt out of future email […]

Most insurance brokers and agents need to continue their education. Each state has its own requirements regarding when an individual must continue education. The states also determine the amount of education that is required and what qualifications are. These requirements are designed to ensure that those working in the industry are up-to-date on industry trends, laws and changes. Although […]

This is the best telemarketing training course on insurance. From 2003 to 2006, I bought shares internet leads and was getting burned out. This was how I was supposed gain business. Cold calling is so “1970” and doesn’t work right? This is the age of technology, and clients should come to me. There’s one problem with all those sales […]

The type of business that you run and the type of company you have will determine which type of insurance you need. An insurance agent can help you sort through the overwhelming amount of technical terminology and details to find the right type of insurance for your company. You should be aware that these agents may not […]

All agree that it is harder than ever to get new business or Insurance Agency marketing. Consumers are bombarded daily with marketing messages. Consumers arrive home to find their mailbox full and the majority of it is thrown away. Your customers spend more time on Facebook then they do watching T.V. Newspapers are closing at an unprecedented rate. How […]