Search Results for: insurance

Colonial Penn has been in life insurance for over six decades. The carrier offers life insurance policies throughout 49 states, Puerto Rico, Puerto Rico, and the Virgin Islands. Colonial Penn sells life insurance to customers 18 to 85 years old. Term and whole life are the two types of life insurance products offered by Colonial Penn. Although no life insurance policy […]

Are you selling too little or not enough? Your number one problem, if you’re anything like most agents, is finding qualified leads. Qualified leads are someone who matches your ideal client. They should be able to say “yes”, make a decision and have the money to do business. If your appointment book was full of these people […]

Your insurance agency should focus on search terms that yield thousands of results each month, or just a handful. This question is dependent on your business goals, budget, and expertise. The following questions will help you determine this: 1. Are you unsure if Insurance Agency SEO is an important component of your agency’s marketing plan? If you are an […]

Share your knowledge and get professional advice Publishing your own insurance blog on Facebook or LinkedIn is a great way to connect with qualified prospects. It’s fast, easy, and free. And it works. Because people do actually read what you post on Facebook and LinkedIn. They also pass them on to their network. How To Write […]

The marketing of your insurance agency has changed so drastically in the last 10 years that it can be difficult to know where you should start. Many of our new clients have URLs less than five years old. This shows how quickly and dramatically the industry has changed in marketing agencies. Most consumers today will use the internet […]

You believe your failures or lack of success are the fault of someone else. OK: Your sales manager is a jerk. The underwriters have just destroyed a perfectly good product. No one is giving you marketing materials. Everyone already has an agent. All that may be true, but it is up to you to make sure you […]

But, it is a waste of time and energy to try to do that. If you knew how, you could sell a lot more insurance and do a lot less work. Instead of trying convince someone, focus your efforts only on those who already want what you have. It’s not that people don’t want their products sold. […]

Insurance agents need health leads that can generate a steady stream of income. You must realize that there are many potential clients who are willing and able to listen to your ideas and then sign up to what you have. It doesn’t matter what type or insurance you present to potential clients (automobile/health, home, life), it […]

Nearly all of the insurance agents I know have created a LinkedIn Profile. But that’s it. This social media platform is not recognized by them as a powerful tool for networking. Most people have a sketchy profile. This doesn’t include their photo and connections are other insurance agents who have asked them to join. Many don’t actively seek […]

The web-centric approach to insurance agency marketing is changing rapidly. Many agencies have developed more interactive, professional and attractive websites for their insurance agencies and are now trying to take advantage of social media marketing opportunities. To maximize web marketing effectiveness, insurance agency web marketing campaigns should include web-based videos. It is crucial that brokers and agencies incorporate […]