One thing is certain. Your policyholders, if you are a Truck Insurance Agency. You can quote more, so you should write more. The Internet is your Holy Grail for finding leads, and it is an open field that is ready to harvest. Are you comfortable using the Internet? Or do you find it scary and frightening? One thing is certain: You can make money online! Leads are available! There are many opportunities to cultivate! You want your slice of the pie Who wouldn’t want their piece of the pie? But how do you find your Truck Insurance Leads online? It’s easier than you think to find Truck Insurance Leads online.
It doesn’t matter if you are a Net Wiz or a Newbie, the Internet can be used to help your Truck Insurance Agency. Imagine not spending your time searching for leads (or paying!) Are you looking for leads? Let your potential insurance company find you on the Internet.
What it is and where to start
- Create a website. There’s a good chance you already have one. It’s easy to create one if you don’t already have one. It’s possible to do it yourself. There are many Helpful Hosts available, names you may have heard such as “Host Gator” and “Go Daddy”. It is much cheaper than hiring someone to do the work for you. It may sound great to have someone else do the work, but it is not worth paying someone to have all of the fun. You know your business better than anyone. After a quick learning curve, you will be proficient and your insured will be impressed. She’ll also brag about being a Tech-Savvy agent in all truck stops between Maine and San Diego.
- Create a “Capture Form.” A place should be made available for potential insureds to fill out their contact information when they visit your site, usually a few months before his expiration date. A “autoresponder” embedded in your site will inform you when you have been contacted. It might be a good idea to create an “Info Page” to allow your Lead to complete the form. Don’t be too specific! It’s enough to give you some general information like: 1) How many trucks do you own? 2) What commodities are you transporting? 3) DOT Number (you can look your prospect up on http://www.safersys.org prior to contacting him.) You don’t need to be too specific. You must ask your Client-to be these questions! Long-term Agent/Insured relationship are exactly what they sound like — relationships. They must be started and nurtured by you.
- Drive traffic to your website. For a fee, there are many companies that can drive traffic to your website and get you higher in Google’s rankings. They are they worth it? Maybe. You won’t be able to tell until you have made the investment. This can be a substantial amount. Are you sure that this is where you want your hard-earned commission money to go? It is possible to learn how to drive customers to your site YOURSELF. For a newbie, terms like “Keyword Research,” Search Engine Optimization (SEO),”, and “Embed Codes” may seem intimidating. It’s almost like learning a foreign language. Remember when “Bobtail/Non-trucking,” “Deadheading,” and “LTL, OTR, & SSR” made you glaze over? You’re smart enough to become a Truck Insurance Specialist. You will reap incomparable benefits (ka-ching!) if you invest a little time now. ) later.
The Internet is a great place to market! Are you familiar with a trucker who never leaves home without her laptop? Or a trucking company that doesn’t rely on one computer? You have an interest in making sure your agency appears on page 1 when people search for truck insurance quotes. You have an interest in learning how you can make this happen!