It can be difficult to start an internet marketing campaign, or improve an existing one. What should insurance agencies focus on and where should they start? These are 10 amazing online ideas that will help you agency increase your online marketing efforts.
1. Blog and Vlog
Blogging is an excellent way to show your expertise and to attract people to your site. It is easy to get bogged down in general topics. Write about specific topics that are important to your prospects and clients. For example, a trucking agency might write about CSA updates, DOT regulations and fuel economics. Make sure your blog (and website!) are mobile-friendly!
2. Increase Your Google Ranking/Insurance Agency Search
Google ranking is an essential part of internet marketing. Ranking on the first page of search engines is the best way to find it. Keep in mind the positive impact that online marketing efforts can have on search engine rankings when evaluating them. To track your SEO progress, review your website analytics and determine where your traffic comes from.
3. Create a Webinar Series
Online webinars are not used by enough agencies. Online webinars can help you go from being an advisor or consultant to one that is a sales representative for insurance. After the webinar, you can record it and offer it as digital collateral. Webinars are a great way to reach prospects and clients through ongoing email drip campaigns.
4. Use explainer videos
Explainer videos (also known as whiteboard or value proposition videos) can be extremely useful in online marketing. They are short, easy to remember, fun, and easily reusable across multiple media. These videos can be used on the website of your insurance agency, your YouTube channel, Vlogs and in an email marketing campaign. Every prospect can benefit from your best sales pitch. Make videos for every major silo of your company (commercial, personal, benefits, manufacturing and trucking). It can be shared widely via social media.
5. Maximize Social Media
Many agencies are not aware of the potential benefits of social media. Every agency should have a professional presence on social media, including YouTube, Facebook, Twitter and Google+. They should also have a respectable number of followers. Although social media advertising is effective for agencies, it’s a complex endeavor that should either be handled internally or outsourced.
6. Make a Google+ Agency Page
Google+ is a free tool that Google will give you if you make one and update it regularly. It takes only a few minutes, and it will make a significant impact on your agency’s search engine optimization efforts.
7. Case Study Vignettes or Testimonials from Clients of Leverage
Your business will be sold better by happy clients than it can sell you. Ask your customers to profile you and tell them what they love about your business. You can even create a video and upload it to your website. An anonymous case study vignette, which are short case studies of success stories from clients, can be created. These can be made using the type of business and the general location of the client, but not their names.
8. LinkedIn to its full potential (and encourage your employees)
LinkedIn is the best place to go if your agency is involved in commercial lines or benefits agencies. LinkedIn is a great place to start a company page and continue postings. You can also create a policy that will help employees support your agency’s marketing efforts. To expand your reach, join groups or create your own.
9. Press Releases – News releases
In the ever-changing world of PR, Press Releases are often called News Releases. They offer agencies an excellent online opportunity to increase their brand recognition and optimize their search engine optimization. Agencies have access to both paid and free services. All News Releases should be posted on the agency’s website. Next, move to a News Release service and then push out via social media.
10. Subscribe to our E-mail Newsletters Online or by Email
Agents have the opportunity to communicate with prospects and clients in a high-quality, direct way through e-newsletters. Many cloud-based solutions offer attractive, mobile-compliant newsletter templates. You can also outsource this task to an insurance marketing agency. An email marketing campaign that is well-designed can make a big impact on your online marketing efforts.
Consider outsourcing your online efforts to an experienced marketing agency if your agency does not have the resources necessary.