Agents of Insurance Companies Lie, Life Insurance Prospects Lie – Here’s Why

It is difficult to imagine agents of insurance companies and wealthy life insurance prospects engaging in lying. Agents selling insurance products use many techniques to sell their products. Life agents are not hesitant to sell a juicy deal. Insurance prospects will tell lies to get pushed into purchasing. Here’s why.


It almost seems that we were all born lying. It is almost like we were born liars. However, our daily interactions with buyers and sellers triggers an automatic response. These responses could be true or false, depending on whether you are interested in the subject matter. It is very common to find situations where more than one party lies. Sometimes, both the potential buyer and the life-salesperson lie.


These three reasons are why life salespeople lie to their prospects:

Too many life insurance agents have dollar signs in the eyes. They are either worried about making the money or losing the money. When it comes to making sales, the almighty buck is in control. An exaggerated lie about additional services or benefits may be enough to make an immediate sale for a prospect who isn’t sure.

Many sales reps have a complete product portfolio. Agents of insurance companies might only have a limited product knowledge of the benefits and features of a few product lines. Problems can arise when a prospect is presented with a product that does not fit the situation. Prospects ask questions that aren’t in the brochure. The sales rep tries to make his face look good or avoid embarrassment by telling lies. He tells prospects what he believes the prospect wants. He isn’t content to say “I don’t know the answer”, but he is afraid of losing a sale.

Additional life agents may lie if they are insecure or empathic. They want the client to trust them and like them. Agents believe that lying can make it easier to trust clients. However, the root problem isn’t lying. Problem is that sales people are insecure about their sales abilities and themselves. He is more professional if he can lie.

It’s no wonder that many life insurance agents and salespeople have been labeled con artists, hucksters or snakes. It is a lot of work for honest salespeople to overcome this image. Only a small percentage of salespeople are successful. It is possible to conclude that the majority of salespeople are liars. YES


They believe salespeople lie to them constantly, so why not lie first? They can use a lie to get out of annoying sales calls. A lie that aims to sell a product that they don’t even want is another lie. Prospects will also lie when an agent of insurance makes a quick sale to convince them to buy. Lies are not buyers.

Honesty is the best policy. It allows for maximum sales potential without any one of the parties lying. A prospect who lies is not a prospect. If your prospect discovers that you lie, he will not buy from you. Agents selling insurance should establish a trust relation with their life insurance prospect prior to beginning the presentation.