Author Archives: Admin

The car insurance rating system will provide a quote online after you submit your details and answer the questions. It’s exactly the same as if you went to a high-street broker or called a company from the yellow pages. Online is different because you can do all the work and research yourself to find the […]

Crash marketing is a way to meet your never-ending demand for leads. Leads are our lifeblood, and we need every lead we can get. Annuity salesmen need leads all the time. Here’s what I did. “Crash marketing” was born out of my personal desire to find people to share my story with. I needed leads, and I had to make sales. […]

This seems like a sensible question and I am often asked it. This question is a sign that you are in trouble. You don’t know what it takes to start an insurance company. You’ll likely fail because you don’t know how to create a business and generate revenue. As 85% of people who enter the industry fail within […]

Are you familiar with the Wizard of Oz? The Tin Man, a childhood classic, laments the way things would have been if he had a heart. The Scarecrow desires a brain and The Cowardly Lion wishes courage. Remember what happened to Dorothy and her motley friends when they peeked behind the curtain of Emerald City to see the […]

You won’t find the annuity marketing analysis I share anywhere else in insurance marketing research. Get the best secrets from insurance annuity marketing research by analyzing it closely right now. The question is: How many agents can annuity marketing companies or firms recruit? Marketing firms don’t get it. They believe there is an infinite number of agents. This is […]

“Let’s Bring Prospects to you” “Making sales easy” “These prospects have asked for an insurance quote, and they are waiting for you to contact them.” This is the claim online lead providers make every day to insurance agents. These aren’t lies, they are just simplifications. We all want to make more money faster and easier, as we […]

Lead Management, in its simplest form, is the ability to acquire, manage, analyze, and distribute leads. Although it is important to know where leads come from, this should not be the only aspect of a quality sales strategy. The agency should be able to manage their lead management system in their own way. Your agency’s unique mix will […]

WRITING INSURANCE SALES MAILERS TO SMASH THE MOLD It is important to realize that just because someone sells insurance policies does not mean they are able to write. If you use the tips and tricks that yield extraordinary results, there is no need to hire an external writer. You can easily make your direct mailer into an […]

A classic speech, Acres Of Diamonds tells the story of a farmer who left his farm to seek riches only to find years later that it was actually littered by acres of diamonds. The farmer didn’t know what to search for, which is why he was able to attain wealth but ended up a pauper. Insurance agents, […]

If your target income is $100,000, and you are at $50,000 every day, you are losing $200 in income. This number is almost alarming when you consider the time value money. This is why no rational person would allow it to happen. There are two types of people I won’t work with as a coach: The first is […]