Author Archives: Admin

What is eCollateral and why is it important for insurance agency marketing and leads? Let’s start with a definition. Marketing collateral is a collection of media that supports the sale of a product, or service. This collateral helps to increase sales and marketing effectiveness. This type of collateral often includes branding. eCollateral, also known as digital fulfillment or marketing collateral, […]

Medicare Supplement Plans are essential insurance products that can help patients save hundreds of dollars every year on medical expenses. Many Americans are not aware of the many benefits of purchasing these supplement plans. Agents can help spread awareness of these products to the masses. There are two options for buying leads for Medicare Supplement Insurance. These leads […]

Advertise yourself It is essential to have a strategy in place that will allow you to generate quality leads. You should reduce the amount of time you spend on cold leads. This could be detrimental to your business. Agents who are well-known in their area work hard to build credibility. First, you need to have a thorough understanding […]

You may be looking for insurance coverage for your first time, or if you’re unsure if your current policy is sufficient. An agent is the best source for your insurance questions and concerns. Before you talk to an agent, it is important to understand how to choose the right one for you. Before you decide to hire an […]

ePublishing and SEO for Insurance Agency can provide many agencies with a long-term path to high quality leads from in-profile insurance agency leads. While this does not negate the importance and value of video in web content and SEO, it is important to make sure that ePublsihing doesn’t get overlooked in a well-planned insurance agency marketing […]

Do you find a lot of objections after you have done a needs analysis? This is because you are not correctly implementing the right idea. This is because you believe a needs analysis should be a sales tool. It is clear that when you conduct a need analysis, you are doing it to determine what product you […]

According to UCLA’s study, 93% of communication is nonverbal. According to UCLA, nonverbal communication can include body language, facial expressions, and space use. Gestures that are based on vocal expressions can often have more impact than words spoken. An insurance agent can build stronger relationships with clients and prospects by using non-verbal communication. It can take some time […]

It is unlikely that third graders have aspirations to become an insurance adjuster. It wasn’t on my list. Reality sets in and, as it does so often, you realize that you haven’t reached your third-grade potential as an astronaut or zookeeper at age 28. It is time to consider other career options. Insurance claims adjusting is a rare […]

We work in an industry that is unique – insurance agents are like toasters in this industry. Let me explain… Everybody owns or uses at least one small appliance in their home. You might have a toaster oven, a garage door opener, or a microwave oven. It’s an appliance we use daily. Yet, we don’t remember the manufacturer of […]

We will get strong reactions from both the pro- and anti-camps whenever we discuss gold investment. Each camp will have very strong reasons to support their position on gold investment. The question is not really gold. A good investment depends on your personal preferences. Gold investment is the best option for someone who likes to ignore […]