You might consider starting a blog to help you with your insurance marketing efforts.
Since blogging became a popular way for people to share their opinions and thoughts, millions have written blogs. Many more are reading them.
As the internet has become an integral part our lives, more people are spending more time on blogs and websites to research before making a purchase decision. Customers no longer play the passive role they did in the pre-internet age, when they waited for information from insurance agents.
To help customers change their behavior and expectations, you might want to increase your online presence in order to make more contacts with them. Each contact point can be the start of a business relationship.
These are some ways your blog could be of benefit to you:
(a) Touch point
The growing internet community is something we cannot underestimate. Insurance is a people business. It’s about communicating with people and talking to people. The blog is a great place for you to communicate with your customers, both current and future.
Your customers can talk to you on a personal level or in an informal manner. Your story, your family, and people who support you in business, as well as your successes and failures, are shared. They share your joys and sorrows. Your blog reflects your character and values.
Your customers will be more comfortable getting to know you as a person, friend, or as a friend. If they have any questions about insurance, you will be there to help.
(b) Education
If you can help your customers with financial planning, wealth management and insurance coverages, they will be more interested in your blog. This information will help to broaden their understanding of insurance.
They may be able to take a proactive approach and seek your guidance to address financial concerns during a move. They will be able take control of their finances and to address any insurance issues by providing up-to-date information.
(c) Bilateral communication
Allow comments to be enabled on your blog in order to allow for 2-way communication between your customers and you. People have the right to voice their opinion and want to be heard.
You can make customers feel more comfortable when you include their perspective in the evaluation of your products and services. You can also ask customers to leave testimonials about you that are positive and thankful.
(d) Branding
Your blog will help you become an expert by providing valuable and useful content. This will greatly boost your image and make you an authority in the insurance field.
Your financial advice will be highly valued and trusted. Your service can be enhanced and you will not be competing on price.
(e) Positive business outcome
Your blog’s writing efforts can influence the behavior of your visitors, which could lead to one of these 3 business outcomes:
[1] They have an obligation to refer their family and friends to you as your friends or support to grow your business. [2] Customers will remain loyal to you and will not switch to your competitors if they are offered better products or services. [3] They will buy the next product from them because they trust you and your advice.Your blog can be an asset to your company. If you continue to rely on traditional marketing tools, you may miss out on great business opportunities.
