Agents who fear competitive premiums for insurance are making excuses. Learn how to sell insurance without fear of competition in life insurance. Learn why premiums aren’t a competitive factor when selling life insurance.
Agents are constantly exposed to advertisements on TV for car insurance. Television also tries to sell insurance directly to consumers with low-cost life insurance competition quotes. Real life is not television land. People will always try to get the lowest premiums, even if they are hit with claims later on in their lives. These aren’t millions of potential customers, but they will soon become customers. There are many tire kickers.
Your life insurance company will not aid your thinking process. Life insurance companies boast about how affordable their premiums are compared to other providers. They want to brainwash and damage your already stressed brain. They don’t prepare you to properly sell insurance to your life prospects. Your best prospects will be the ones that you develop. These prospects want to protect their families and are willing to pay fair premiums for insurance. You contacted them and they felt the need to act.
This is compared to all the life agents that think they can sell insurance. A person asking for a quote on life insurance is the worst. This “intelligent person” thinks that purchasing insurance is similar to buying a gallon milk. The better the product, the lower the rate. Do you think an annual renewable term or a five-year term is better than a cash value plan in the long term? This lead may be sold by an internet lead company to several agents. Then you can throw your sale into the crowd of agents that will do whatever it takes to make a sale. You will almost always lose to the life insurance competitors.
Referring to the competition to a client is the biggest mistake that a life insurance agent could make. This is how you can analyze it: Will a potential client purchase insurance because they trust in a particular company or because they trust you? The correct answer is “YOU” over 90% of the times. If there wasn’t a market for life insurance, 600 companies wouldn’t exist. Market dominance is not held by the best financial rate companies with 100 years of experience. It is unlikely that your client will mention the competition if you don’t. Your client should be aware of and acknowledge other companies. This gives you the chance to be considered by these companies in a potentially dangerous way.
Agents with the right selling and personal skills can sell insurance without any life insurance competition. They are confident they can make a sale and go into a presentation with confidence. The prospect is engulfed by the prospect’s motivational skills, knowledge, confidence, and charisma. The prospect wants. If the benefits were correct, I could represent Fly By Night Insurance Company of Iran. It is also possible to get insurance premiums at a competitive rate. It wouldn’t matter if I had a competitor who sells all of his products at half the premiums and half the commissions. You should immediately address any potential premium problems. Give your prospect the option of choosing between a basic and deluxe plan, with two premiums.
Remember this when selling insurance: Life insurance companies are not your competitors. Other insurance agents are not your competition. You are your only competitor. You have the ability, confidence, willpower, product knowledge, and power to sell insurance. You have to prove me wrong.
