Any publication about insurance social networking will reveal lead sources that aren’t new. A social network can help you find a local lead source. To find top leads, you need to start socializing, use your time well, and network properly.
To find potential customers for insurance, insurance social networking, cold calling and a consistent program of lead generation are three ways that insurance sales people use to find them. Cold calling should be eliminated immediately. Social networking and lead generation are proven career-proven methods. However, both methods must be used in the right way and proportion.
This microscopically shows all the sources that social networking salespeople can use. It is easy to believe that building a network will lead to success. It may be a good idea to compare insurance social network with getting referrals. Agents who claim that the majority of their leads are generated by referrals must either have a long nose or be below average in sales. Referrals can be a bonus for previous work. Social network prospects can develop into lead sources. Sales are a bonus reward for the efforts you’re making.
There are many wrong ideas when it comes to creating an insurance network. Quality conduct, honesty, and time must be emphasized. Insurance professionals believe that building a social network of 1,000-2,000 people is more valuable than a small group of 100. Networking is about quality and not quantity. Many networks are easy to join, so choose wisely. Time refers to the amount of time you are willing and able to help others. Do a self-analysis about why you are interested in joining a group. This is something you should be honest about. Do you join to get insurance sales from people? If you do, other members will see your intentions as a flashing warning light.
Insurance social networking is not an easy way to increase sales. This takes time to turn it into a source of leads. Each social network that you are a part of is a time investment in your self. Both you and the group should reap the benefits of your time investment. Interacting with members increases the chance for your sincere interest in being rewarded. Make sure to check first whether a new group is a good match. Although a community real estate group may be convenient, it is unlikely that you will find a good match unless your business is selling homeowners insurance. First, look at the organizations to which you belong.
A local church has great potential if you have been a member for 10 years. This is because you know the people there. Don’t do stupid things like placing your business card on the collection plate or handing out flyers to all the cars in the lot. Plant roots that will grow. These could include an interest in joining a planning committee or becoming a deacon. You can get your name out by placing a small advertisement in your church directory, sponsoring your church team, or organizing an event like a charity car wash. Volunteering more will help people associate your name with trust. You will see the benefits start to accrue. However, you should not spend all of your time on one social network.
The local chamber of commerce is another useful social networking group. You can also join the welcome wagon. If there isn’t one already, start one. You can join a neighborhood watch committee, a food bank or an adoption-a-pet centre. Look for places where you can meet up with others to discuss problems. You can help people that you wouldn’t otherwise have the chance to meet. Insurance networking is not a viable source of lead source if your heart isn’t rooted in the ideals of the group. It’s not difficult to make insurance networking work for you. It takes determination, time and a strong commitment.
Don Yerke is a published author who likes to focus on the things you don’t know and what no one else dares print. It’s okay to tell it as it is.
His new paperback book will be available on Amazon in the summer. This book is packed with valuable information about insurance brokerage, sales, and recruitment.
