They are still available. Insurance sites are plagued by redundant screens and confusing sitemaps. Beware! This problem is only getting worse. Many unsuspecting brokers and insurance companies are now receiving new websites that are simple to find, but difficult to read and navigate.
It’s clear that a search engine optimized website is essential if you want to rank high for insurance products and services. However, persuasive experience optimization (PEO) is also an important aspect of SEO.
You must make compelling content for your website that makes readers want more. Pages should be optimized to target specific search terms that are relevant to each page so search engines can identify what each screen is and who might be interested in reading it. It’s not enough. It is essential that the copy be persuasive so readers can see why you are the best company to help. Your insurance website will then convert visitors into clients.
Let’s take some time to examine PEO.
How can they tell you are the best company to assist them? You will impress them by demonstrating your expertise, not just talking about it. Instead of filling your website with meaningless, keyword-rich phrases, stockpiling it with irrelevant words, give examples, testimonials and case studies to help potential clients. You can offer a whitepaper or analysis for them to find out more.
How can they tell if you are honoring their time? Because your insurance website is intuitively and logically designed without layers upon layers of screens. Clients don’t like to have to search for information. They want it to be simple.
They will be able to see that you are valuable. You’ll share a little bit of your expertise on your website. Your site will contain just enough information to spark their curiosity and keep them motivated. As I mentioned, you will offer readers the opportunity to ask for more information.
SEO: Where is it all?
SEO copywriting is a combination of persuasive copy and the use of specific keywords and phrases. Both search engines and people can read the web page text and other elements easily. Its purpose is to rank high in search engines for targeted keywords and to get more quality traffic to your insurance site – without sacrificing the user experience.
These SEO copywriting tips will help you improve the content of your insurance website so it ranks highly in search engines.
1. Write well. High quality content is key to improving traffic and ranking. People will share your content if they find it useful and link to it. Google and other search engines like well-written content. Use your targeted keywords in the copy. Your content should be compelling, credible, and clear.
2. Your copy should be high in keyword density. Target keywords should be at the top of the copy, in all paragraphs, and near the end. The more relevant a page is to a search string, the higher its keyword density (numbers of times the word appears on it). However, keywords shouldn’t be stuffed into your copy. This sounds artificial and search engines won’t like it.
3. A page title that is strategic will help you define your page. Search engines consider the page title more important than any text on the page. You should rank higher than your competition if you have the same keyword density and targeted keywords in the title.
4. Synonyms for your keywords are a good idea. As many words as possible that are related to the title keyword should be used. Search engines will consider your page credible and useful if it uses a variety of terms that relate to the theme. Search engines will not view pages that repeat the same keywords over and over again as they are less informative and less useful.
After you have created quality content that is compelling and optimized, it’s time to start building back-links.