How many times are you able to say WOW because of an experience offered by a business?
Think about it, often the “WOW!” is caused by little things. Sometimes it’s the little things and paying attention to details that make a company stand out from the rest.
It may be possible that cookies are available at the hotel’s checkout counter, or that the cleaning staff leaves chocolate on your pillow.
It may be that your waitress refills your glass without you asking or that your food was delivered on time.
– Perhaps the waitress at the local diner or coffee shop remembers that you prefer your sandwich with mustard and not mayo.
Local cleaners may send you a birthday card and a $10 gift certificate.
It’s often the small conveniences and extras that companies offer that make them stand out from the rest. It’s often those little touches that keep people coming back that make them stand out and get them talking.
It’s obvious that if you feel impressed by a company, even with small things, it is more likely that you will tell others about them and recommend them to others.
This weekend’s trip inspired me to think about it. My children and I went to The Great Wolf Lodge, a resort located in Pennsylvania’s Pocono Mountains. My children were amazed the first time they entered the lobby. This feeling continued throughout the entire stay.
The Lodge provided many conveniences that I was truly amazed by. It’s most well-known for its indoor water park. You spend a lot time in your bathing suits (ok, hold on, that’s okay).
You’ve probably been to a waterpark where you had to go back to the dirty locker each time you needed money. Or how you could carry your cash around without it getting soaked. The wristbands were doubled as credit and could be used to ride the rides. The wristband could be used to access rides, to buy anything on the premises, or as a room key. Although it’s simple and likely very inexpensive since the park gives out wrist bands for rides, it creates an “WOW!” experience.
The park was loved by the children. The company also did little things to make it fun for parents. One, the lobby had a Starbucks. We never waited longer than five minutes for any slide, ride, or other activity. This meant that we didn’t have time to hear the whining and complaining of the children all day.
It’s a great way to make people want to do business with your company again. It also encourages you to tell your friends. My daughter actually spent the entire day calling her friends to tell them how much she enjoyed the trip.
It doesn’t take much for a WOW experience.
What can you do as a life insurer agent to stand out from the rest and provide a WOW experience for clients, prospects, and leads?
You don’t have to do anything extravagant, but it can make all the difference in how you are treated by another agent.
