Life Insurance Marketing Techniques – Use a Sales Marketing Advisor Or Sales Coach?

It is clear that life insurance marketing techniques that increase your sales growth are a strategy for success. It is difficult to decide if the guidance of an insurance sales advisor or coach would be better. This report outlines the benefits and disadvantages of each skilled technique.

A sales coach and a sales marketing advisor are both experts in providing tips, tricks, and demonstrations that will help you get faster to your goals. Both are open to constructive criticism of the methods that recruiters, brokers sales directors, or insurance marketers may be using. I have never met a marketer who is able to implement all the right techniques after a conversation lasting ten to fifteen minutes. Any life insurance company would benefit from additional wisdom and outside insight.

Marketing strategies are a way to master prospecting and use a broad range of talents. These strategies include the acquisition of new insurance brokers, increasing lead quality, converting interested broker to signing a contract and the rare result of establishing long-lasting relationships with producers who write valuable premium cases. You can also improve performance and provide unique broker service. This would include not only new brokers, but also maximising and improving the sales of existing broker forces.

Begin with the values of an sales coach . A marketing agency, an insurance agency, or independent broker or general agent will often have a personal trainer just like a professional sports player. A sales coach can train one-on-one or in groups. This is not a motivational speaker with no insurance experience and no home office experience. A coach is not just a guide but also a teacher, tutor, instructor and trainer all in one. For each service rendered, expect to pay an hourly fee. If the coach is training your whole marketing team or group of brokers then a flat fee may be possible. Don’t forget to mention one of your strongest skills as a coach. This is when you give a seminar on sales. This is a great way to increase attendance and strengthen your recruiting.

A different set of values can be obtained by contacting an insurance sales advisor. Advisors are viewed as mentors who offer expert advice and suggestions. The advisor works one-on-one with the client, which can include an insurance company’s recruiting director, a broker managing general agent or independent market organization. Face-to-face consultations are not usually offered as it is much cheaper to use the phone or conference call. There are very few marketing advisors who specialize in insurance brokerage. Their hourly fee may be similar to a lawyer, but they will provide a brief introduction and answer a few questions. There is a greater willingness to offer free advice than if you were a coach. They aren’t going to teach your staff or your brokers or even speak at your next seminar on recruiting.

It may surprise you to see how much information insurance sales marketing advisors have accumulated in their small brains. This knowledge is not just gleaned from reading inspirational literature and business books. This is possible by speaking with thousands of insurance brokers over many years and by using a method that few sales coaches are able to use. This involves analyzing hundreds of thousands upon hundreds of thousands of broker and agent data records, looking for unique characteristics and trends that are always changing. A qualified insurance advisor can provide statistics and figures that are not published in insurance magazines. Many times, you will discover not only the benefits of continuing on the current path, but also the potential pitfalls and risks of following any other route.

Assess your needs and compare the benefits of a coach or advisor. Remember that a call to a coach or advisor is completely free.

Don Yerke is a published author who likes to focus on the things you don’t know and what no one else dares print. It’s okay to tell it as it is.

His new paperback book will be available on Amazon in the early part of this summer. This book is full of great information about insurance marketing and recruitment.