Would you like to see your life insurance sales increase? Imagine how much more you and your life would look if you were able to get 3-5 extra sales per month.
Because I am a licensed insurance professional, you know how important life policies can make a big difference in your cash flow and attitude every month.
I was a newbie in the business, and struggled to make it work. I spent countless hours cold calling and networking my way to success. As you can see, this is not a long-term way to be successful in the business. I was burned out quickly.
I was inspired to search for better ways to market my business with less effort and more efficiency.
And here’s a secret I don’t want to keep in my bag any longer…
I discovered a way to increase my sales of life insurance. It is so simple and effective that any advisor can implement it immediately.
This article could literally make a huge difference in your life and business.
Here is my “hidden-in-plain sight” strategy for selling life insurance.
Get the money!
It’s not hard to see that times are difficult right now. If you have been in business long enough, you will know that life insurance is seen by most clients as an additional expense. It is usually one that isn’t highly valued and is dropped when money is tight.
It’s important to be a valuable resource to your clients. You can help them find inefficiencies in how they spend their income.
Inefficiencies are areas where you can help people save money, and then you can reposition that savings towards a life insurance policy.
Although this isn’t a new concept, advisors and agents are less likely to be aware of it and use it effectively. What I’m going to do is provide a list of simple ways you can help your clients save money on expenses that could be used to pay for a portion or all of their life insurance policies.
1 Other insurance This one is obvious, especially if your agency has multiple lines. If you have only life insurance, you will want to form a partnership with multi-line agents that can assist you with other lines of insurance.
There are a few areas that get overlooked and you should investigate.
A) Work Life Insurance – I have seen so many people pay $50 per month on an ever increasing basis for $100,000 of group term. It is easy to convince clients to get rid of the coverage and to pay $250,000 more.
B) No need to add riders to other life, LTC or health policies. This can often save you $20 on your existing policies.
2 Consolidating Debts It’s slightly more difficult in today’s economy and with recent changes to credit approval but it’s worth the effort.
3 Refinance mortgage or car loans This is a little more complicated right now. I had the best success rolling car loans into a line of credit or home equity loan. The lower monthly payments and tax breaks will be a big plus for your client.
This system can be integrated into your fact-finding and presentation processes to increase life insurance sales. You will be able to write higher premiums and have a high retention rate with the policies that you write.
This is an alternative option for those who wish to obtain their leads online
You don’t need to do all the work. I have created an entire system that generates affordable, qualified insurance leads online.
