Advertise yourself It is essential to have a strategy in place that will allow you to generate quality leads. You should reduce the amount of time you spend on cold leads. This could be detrimental to your business. Agents who are well-known in their area work hard to build credibility. First, you need to have a thorough understanding […]
You may be looking for insurance coverage for your first time, or if you’re unsure if your current policy is sufficient. An agent is the best source for your insurance questions and concerns. Before you talk to an agent, it is important to understand how to choose the right one for you. Before you decide to hire an […]
ePublishing and SEO for Insurance Agency can provide many agencies with a long-term path to high quality leads from in-profile insurance agency leads. While this does not negate the importance and value of video in web content and SEO, it is important to make sure that ePublsihing doesn’t get overlooked in a well-planned insurance agency marketing […]
Do you find a lot of objections after you have done a needs analysis? This is because you are not correctly implementing the right idea. This is because you believe a needs analysis should be a sales tool. It is clear that when you conduct a need analysis, you are doing it to determine what product you […]
According to UCLA’s study, 93% of communication is nonverbal. According to UCLA, nonverbal communication can include body language, facial expressions, and space use. Gestures that are based on vocal expressions can often have more impact than words spoken. An insurance agent can build stronger relationships with clients and prospects by using non-verbal communication. It can take some time […]
It is unlikely that third graders have aspirations to become an insurance adjuster. It wasn’t on my list. Reality sets in and, as it does so often, you realize that you haven’t reached your third-grade potential as an astronaut or zookeeper at age 28. It is time to consider other career options. Insurance claims adjusting is a rare […]
We work in an industry that is unique – insurance agents are like toasters in this industry. Let me explain… Everybody owns or uses at least one small appliance in their home. You might have a toaster oven, a garage door opener, or a microwave oven. It’s an appliance we use daily. Yet, we don’t remember the manufacturer of […]
Being a successful Financial Representative or Insurance Agent is not just about making the most sales. Many top producers will tell their clients that the key to success is generating residuals from investments, and being able cross-sell products to loyal customers year after year. This is how many people make it to conferences and have long, […]
Do you use pre-approach letters to get appointments? Are you satisfied with the results of those letters? This article will show you how to make your results better and help you adjust your letters. It is important to realize that if you spend the money and take the time to mail a preapproach letter, the results must […]
Although it is important to say the right things in your insurance marketing piece, words can have little emotional impact. A few descriptive words in a well-written phrase can be enough to entice your prospects into positive thoughts about your products. To put your client to sleep, you aren’t using repetition. Choose descriptive words that he can accept […]