Share your knowledge and get professional advice
Publishing your own insurance blog on Facebook or LinkedIn is a great way to connect with qualified prospects. It’s fast, easy, and free. And it works.
Because people do actually read what you post on Facebook and LinkedIn.
They also pass them on to their network.
How To Write Your Own Insurance Blog
Agents often think blogging takes too much time and requires great writing skills. But it doesn’t. If you just write what you know and in a conversational style. Your weekly blog should not exceed 200 to 300 words. It can take anywhere from ten to twenty minutes for you to create and publish your blog – only once per week.
Write a blog as if you were speaking. Write as if you were speaking to someone face-to-face. Do not worry about grammar, just write.
It’s easy once you get the hang of it.
Don’t use insurance jargon or explain different types of coverage on your insurance blog. You should not use technical terms or insurance terms. You should write as if you were talking to a friend over the phone or sitting at a table with a cup of tea.
Your insurance blog can be thought of as sharing a thought with clients and prospects. Always end your blog with a “call to action”
Insurance Blog Topics Examples:
- The Biggest Mistake Homeowners Make with Their Insurance
- How Health Care Reform will Impact You
- What other options are there to low interest rates on bank CD’s?
- Why you should insure your monthly income
- It makes sense to compare rates on term life insurance
Here are some examples of opening line ideas to get you started
- Yesterday, I had a conversation with a new client and discovered that she was paying far more for her _____ than she should.
- Recently, I helped one of my clients file a claim… and here’s the result.
- Last week I was shocked to see that _________ is the average person’s retirement investment strategy.
- A few days back, I received a call from an old customer asking for a quote for his ____________ coverage. (I was able to help him save $xxx).
- One of my business clients recently referred me to another small business owner who wasn’t happy with her company’s employee benefits package… (and wasn’t getting much attention from her current agent/broker/advisor)
Examples of insurance blog “Calls to Action”.
- Get a quote on term life insurance by calling me
- Click Here to download the report “Protecting your Retirement Income – Guaranteed”
- Check out if you qualify for a good driver discount
- Request a Health Insurance Assessment to determine the gaps in your coverage
- Click Here to View a Five Minute Video
- Send me any questions you may have about your retirement or insurance.
Create your insurance blog
There are many options (mostly free) for blogging platforms. These are the top five I recommend:
- Blogger – A Google owned blog platform which is quick and easy to set up
- Tumblr is more like a “microblog”, which is a mix between a blog or Twitter.
- WordPress is the most well-known and established blogging platform. Many plugins and features available.
- SquareSpace – Commercial blogging platform starting at $8/month
- Posterous – an easy-to-use “email to-blog” platform. Send emails to create new posts
Many, if not all, of these options allow you to post blogs to your Facebook or LinkedIn pages.
