Pre-selling skills are just as important to closing skills, and more essential than presentation abilities. Pre-selling is more effective than selling face-to-face. Your prospects will perceive you as an expert and you’ll need to convince them less.
The Radio Talk Show Annuity Sales System harnesses the power and perception of your prospects. It’s not a sales system. It is a preselling system. Pre-selling is the most efficient, time-saving and cost-efficient part of the sales process.
Here’s a great example from history. 218 B.C. Hannibal led an army of 38,000 soldiers, 8,000 cavalry and 37 war elephants through the Alps to fight the Roman army. The march, and not the ensuing battles, made him the greatest military strategist ever. Hannibal was so revered and fearful that many battles on his historic march to northern Italy were won with not a single sword unheathed or shed a drop of blood.
This is a great example of the power of perception. This strategy will help you become the undisputed expert in your area of selling annuities.
Would you prefer to meet with an “unique” insurance agent, or someone who is well-respected on financial retirement solutions? It’s not possible to make a good first impression.
Consider the world through your prospect’s eyes. Which would you prefer to discuss your retirement nest eggs with? (a) An insurance agent who contacts me via telemarketing or direct mailing, asking for an appointment or (b) A prominent expert with a radio talk show that covers topics such as How to stop the IRS from plundering your Social Security or Three Easy Steps towards a Guaranteed Income for Life or Why Your IRA is a ticking tax time bomb and how to defuse it.
The Annuity Selling System That Makes you the Expert
It is a known fact that 96% listen to radio at least once per week, and 75% listen every day. This is more than any other media. Listeners pay more attention than commercials to guest speakers. What would you prefer to hear: a commercial or a guest with a great story to tell, someone who can make you smile, save money, save your time, and open up new topics for you to debate?
Notice that I didn’t suggest a radio host who would talk about “why fixed annuities are good for you” or “what an annuity is”. Your hook is your topic. Your hook should draw listeners in like a black hole.
You don’t want your listeners to feel manipulated by you launching into a pitch for a product once they have tuned in. Your personality should shine through, so that they can see the person you really are and give them real take-home value in solving their financial problems.
Annuities are not something that can be bought. They must be sold. Everyone wants you not to sell them annuities, but everyone wants you to help them find a solution. You will be able to teach others how to do it on a radio talk show, reaching thousands of listeners. This will make you a trusted and respected expert, while also propelling your insurance practice to new heights. Your own pre-selling annuity selling program will be available.
Who has the time or desire to create a radio show that is compelling? Do you have to just go with the flow and hope for a good result? How can you tie your topic to a hot topic that people want to hear? Do you prefer to go live? Are you able to take calls, give away freebies or interview a host? Yikes! There are too many questions, but not enough answers.
Until Now
A limited number annuity agents now have the rare opportunity to take part in “Safe Money Secrets,” our radio talk show that focuses on the selling of annuities. It has exclusive broadcast rights in certain protected territories.
You may be eligible for the Radio Talk Show Annuity Selling Program if you are not a licensed agent in life insurance and want to start or expand your career selling fixed annuities. Sign up with at least two of our carriers – Allianz or ING, Sun Life Financial or American Equity – to receive 200 leads as a sign-up bonus. After you have earned your first 3000 QPCs, which is roughly $40,000 depending on the product and carrier, within three months, you will be interviewed on “Safe Money Secrets” as a guest expert and get your first half-hour radio show with exclusive broadcast rights. This can be aired in your local area.
We give you a script with all the questions and coaching. All of this is done via the telephone. You are the host, interviewer, and show producer. You are your exclusive guest expert in the marketing field. You can speak in the comfort of your home or office, with all your notes and in your pajamas.
Professional recording and editing software and hardware are used to make you sound like a radio talk show host. I burn a broadcast-quality CDROM of your show that you can take to your local stations.
