Insurance is your business. It’s your responsibility to help clients reduce their risk. Why not protect yourself and your business with the right insurance products?
This is the risk of inviting another producer into your company. You’re a successful producer and you have reached a point in your career where time is being traded for dollars. You have run out of time and you are now limited in your ability to spend money.
This is both a good as well as a bad situation. This is not a new business venture. You are an experienced entrepreneur who knows how difficult it was to build this company. Despite all the bad advice, you know that you are one of very few people who have actually managed to succeed in this industry.
It was a good decision. You made an investment in yourself, and your business is attracting the right type of prospects to you. They then buy from you. Your clients have a good reputation and you are a trusted advisor.
Every new producer that you bring into your business will reflect the reputation and position you have worked so hard for. This reputation and position cannot be tarnished. You are putting your reputation at risk by allowing industry experts to train your new producer.
The world has changed, but the basics have not changed since you became an agent. The same coercive and manipulative marketing strategies are being used by the industry. The industry is now even more greedy and pushing products that have multiple hidden fees and tiered payments. This new producer will not only help you protect your prospects and clients, but it will also make your job easier.
If you’re already facing a time-versus-dollar crunch, will it be possible to find a producer who meets your high standards of excellence? The industry is failing to properly train agents. This is no secret. The industry won’t teach new producers how to market ethically and generate sales.
Perhaps you’ve been there. A desperate agent is one who cannot pay their bills. People who are desperate will say and do anything to close a deal. These moments of despair can lead to a lifetime of distrust in your business.
This catch-22 situation doesn’t have to be your only option. The problem is not you, and the problem is not the new agent. The new agent is a blank canvas that needs to be filled with the right stuff. Training isn’t doing what it was supposed to.
You can’t buy training over and over. Training is based on the treatment of symptoms without actually addressing the root cause. You don’t want your producer to be trained to use manipulative or coercive language and scare people.
This person will need to learn the skills necessary to ethically market and sale themselves. These skills are not developed in a set time frame. You must also learn to accept yourself and your strengths.
You can work closely with the producer and be their mentor. However, if you do this, you will be responsible for your own lower productivity.