Search Results for: insurance

Although cold calling can be a great way to get new leads for your business, it is far less effective than the preferred method of obtaining a steady stream of referrals. Let’s find out why. Cold calling requires you to put in a lot of effort in order to find one prospect. If you have a steady […]

Over the last year, I have conducted a number of SEO experiments. To determine the speed at which I could get a website to rise in organic search engine results (the results that are not listed in an advertisement in Google, Yahoo and Bing searches), I tried several methods using various keyword phrases. My main tests were […]

Insurance newsletters are a powerful tool for insurance professionals to get through the clutter of communications, stay in touch with prospects and clients, and provide useful information. They also help them establish themselves as trusted advisors. Although insurance newsletters will continue to be a key component of insurance marketing and communications, there are many myths surrounding […]

They are still available. Insurance sites are plagued by redundant screens and confusing sitemaps. Beware! This problem is only getting worse. Many unsuspecting brokers and insurance companies are now receiving new websites that are simple to find, but difficult to read and navigate. It’s clear that a search engine optimized website is essential if you want to rank high […]

It would be great to turn an insurance agent into a high-income specialist by using a magic wand. This guide will show you all the steps that an insurance agent must take to achieve life specialist status. Keep track of your progress to keep track. Below is a list of 50 topics you should know if your […]

These are the insurance presentation skills that will defeat a serious competitor. Next, you’ll learn how to convince your client that your product is better. This industry giant sales person will be a pleasure to meet with if you have the right presentation skills and selling techniques. Many insurance selling agents lack the skills or courage to […]

A quick referral lesson for your consideration. Referrals are my favorite form insurance marketing. One of my network partners sent me an email last week and asked me to join him for lunch. He will introduce me to an Independent Insurance broker, who he believes would make a great Strategic Partner for our firm. It’s funny, because I […]

To maintain high-quality insurance clients, it is often overlooked how important it is to learn customer service skills. Insurance customers will not refer their friends or business to agents if they don’t have access to customer service. Learn how customer service skills can be applied to your sales. Selling insurance to a client is not a one-off deal. Don’t […]

Insurance agents and marketers can benefit from writing insurance articles for their status, promotion, and money. Although the internet is full advertising, searchers are searching online for information such as free insurance articles. You can see how agents and insurance marketers can drive tons of traffic to their websites by simply writing articles about insurance. Online searchers […]

For years, I have been telling businessmen that you need to use a variety of marketing channels to generate steady annuity leads and insurance leads. You will not be able to fill the pipeline with clients prospects if you don’t have a varied marketing strategy. (Sorry, that didn’t offend. It is often said that the key to […]