The Citi Custom Cash Card is an Underrated Grocery Card

Consumers who spend frequently in one category like groceries or home improvement may find this card attractive; however, its main limitation lies with a limited maximum spending that earns bonus rewards each billing cycle.

Citi Custom Cash Card provides up to 5% cash back in one eligible category per billing cycle up to $500 and then 1%. Furthermore, this card boasts an attractive signup bonus of $200!

5% cash back on groceries

Citi Custom Cash Card, one of the newcomers to the 5% rewards category, provides more flexibility than many other cards in its category. Each billing cycle, it will select your top spending category automatically and pay you back up to $500 spent at once (great for grocery shopping!) plus offers 1% back for all other purchases – ideal for moderate spenders looking for convenience without rotating categories or traveling special distances to earn bonus rewards; additionally it’s an excellent choice for those who spend over $500 monthly in one specific category on this card and want to maximize savings by optimizing savings potential!

Citi ThankYou Rewards Family membership means your rewards can come in the form of Citi ThankYou points that can be redeemed for direct deposits, statement credits, checks, gift cards from Citi Travel, travel through Citi or Amazon shopping sprees. Find all details for this card on their website.

This card’s rewards rate outside its 5% earning category may not make it ideal for people who spend only small amounts elsewhere; its 1% rewards rate may not make the purchase worth their while for many cardholders.

Citi Custom Cash card has no annual fee and offers an introductory APR as low as zero percent, making it an attractive choice for moderate spenders who wish to maximize grocery rewards. Its 5% rewards rate compares favorably with Blue Cash Preferred; however, its lack of an annual fee may make the Custom Cash Card an even better fit for many people. Available to individuals with good to excellent credit who hold good to excellent credit scores; initial bonus offer of $200 plus 12 months at zero APR balance transfers and purchases make this card especially advantageous; also take note that Citi offers numerous other cards with high rewards rates across different categories so compare their benefits so as to maximize results and maximize rewards potential when selecting cards before choosing one or applying.

1% cash back on all other purchases

The Citi Custom Cash Card features an easy rewards structure that adapts to how you spend over time. You’ll earn 5% back in eligible spending categories up to $500 every billing cycle and 1% on other purchases – an above-average rewards rate with no annual fee required! Your rewards come in the form of Citi ThankYou points which can be redeemed for cash, statement credits or gift cards.

When you spend $1,500 within six months, this card provides a welcome bonus of 20,000 Citi ThankYou points worth $200 in ThankYou points – although these basic ThankYou points don’t offer additional benefits or transfer partners like some of Citi’s premium cards do. However, for those seeking an easily manageable no-fee card that offers high rewards rates on grocery shopping and everyday spending activities such as gas stations, the Citi Custom Cash Card may be well worth their consideration.

This card’s comprehensive rewards cover a broad selection of spending categories not offered by other cash-back cards with bonus rates – from restaurants and gas stations, travel, streaming services, transit fares and drugstore purchases – to U.S. home improvement stores and drugstores where you’ll receive up to 2% cash back. Eligible categories for the card’s rewards include restaurants, gas stations, travel services such as rail tickets and streaming subscriptions as well as transit fare (at an impressive 3% cash back), transit (at an impressive 3% cashback), transit fares plus solid cash back rates of 2% cashback on transit fares plus an incredible 3% cash back on transit services with respectable 3% cash back rates available across many other cash back cards available today compared to its peers in this space compared to others like this card’s offerings of 2% cash back at home improvement stores/drugstores (both).

Citi Custom Cash Card stands out from other cash-back cards by automatically calculating rewards based on how you spend each billing cycle – ideal for those who desire a simple rewards card without onerous category activation requirements.

Citi Custom Cash Card does have one major drawback – the 5% rewards rate cap per billing cycle of $500 in spending is relatively low and may make reaching that mark difficult for some people; those able to maximize it, however, will likely find this card very worthwhile.

Citi Custom Cash Card is an ideal solution for those with a credit score of 640+ looking to automatically earn an above-average rewards rate on their most essential purchases every month. Offering up to $500 worth of purchases that earn rewards each billing cycle at 5% earning rate, redemption is simple and hassle free – both are highly desirable features of a good card!

No annual fee

Citi Custom Cash Card stands out from competing cards by automatically adapting its 5x earning rate to your spending habits, meaning no need for bonus categories or tracking fluctuating spending patterns each quarter. This low-maintenance approach makes this card perfect for busy individuals who tend to concentrate most of their spending in one or two spending categories.

Citi Custom Cash Card also boasts an attractive sign-up bonus, giving new cardmembers $200 in cash back after spending $1,500 within six months of opening an account – this generous spending threshold makes meeting minimum spending thresholds easier than other cards with higher rewards earning rates.

Like its sister cards from Citi, the Custom Cash card earns rewards in the form of ThankYou points that can be redeemed for statement credits, direct deposits, paper checks by mail, gift cards or merchandise at select online and in-person retail partners. Furthermore, cardmembers may transfer these points to 14 airline partner programs.

Citi Custom Cash card also comes with a free FICO credit score to help you track and monitor your financial health on an ongoing basis. You can access it via the Citi app or website.

While the Citi Custom Cash Card delivers excellent returns for grocery spending, it cannot compare with cards offering rewards in other areas like home improvement and travel. To maximize value of spending, pair this card with another that provides at least 5% back in each of your top categories each billing cycle; our review of this card may help determine if it’s suitable; also use our Citi Custom Cash Card calculator to estimate how much cash back you would earn by spending max on each category each billing cycle as well as calculate total annual cash back and how many categories would have to hit in order for it become worthwhile!

Flexible redemption options

The Citi Custom Cash Card offers an excellent opportunity to earn up to 5% cash back on up to $500 spent each billing cycle in one eligible category, plus an introductory APR offer that’s suitable for people with fair or better credit, not forgetting its World Elite Mastercard benefits. However, its use only becomes worthwhile if its earning categories coincide well with your spending habits.

Contrary to other cards that offer 5% rewards rates in fixed categories, this one automatically adjusts earnings based on how you spend, providing an advantage over cards requiring you to select specific spending categories to unlock that 5% rewards rate.

Although 5% cash back in any one of four categories is an impressive offer, there are certain restrictions which could impede its effectiveness. For instance, only up to $500 of gas purchases each billing cycle qualify for cash back; grocery stores, general merchandise retailers, discount superstores or warehouse clubs such as Sam’s Club or Costco do not.

Another restriction is that you can only earn 1% cash back for all non-bonus purchase categories outside of bonus purchases, even though this limit isn’t the highest on the market, meaning many purchases won’t qualify for the maximum 5% cash back rate.

Thank You Points can be redeemed in several different ways with no-annual-fee rewards cards; among these options are statement credits, direct deposit checks or paper checks, gift cards and travel through Citi. Furthermore, Amazon shoppers may use ThankYou points towards purchases.

This card boasts an attractive set of card benefits, including no annual fee and an attractive welcome bonus of $200 after spending $1,500 within six months. Furthermore, its zero percent introductory APR on purchases and balance transfers for 15 months makes this an attractive offer to new cardholders.