Clarification of the primary goals of the merger
You can increase your competitiveness by using both internal resources (improving management, technological and technical innovation, increasing production capacity, etc. External (processes for mergers and acquisitions).
Identification of other ways to reach the goals It is important that you determine how feasible it is to achieve your goal using less risky methods than mergers or acquisitions advisory. These could include developing a new corporate strategy, building or acquiring new assets, improving internal potential, and other restructuring measures. Identify the target company and search for potential candidates for merger or purchase. It is important to accurately assess the capabilities and expected synergistic effects of the chosen company.
These steps are necessary for preparing for the transaction:
The scope of the association
An analysis of the market area chosen for mergers and acquisitions will be the first step. This includes an assessment of the growth dynamics, potential distribution, influence of foreign economic factors on it, determination in its structure of possible opportunities related to competitors, state agencies and scientific and technological research, and analysis of demand dynamics. The first thing to be examined when evaluating a company is its assets and liabilities.
Study of their capabilities
Once the scope of the association has been chosen, the company will need to conduct an objective self-assessment and determine its potential. This will allow the company to calculate the cost of purchasing the company. The criteria for potential mergers of candidate companies have been determined based on the analysis.
An analysis of the competing forces
It is possible to enjoy all the benefits of a merger while achieving a positive synergistic effect by carefully studying the capabilities of your competitors. It is much easier to assess the actions of competitors and determine their future strategic direction. Blindly assuming that the opponent will take the next step can lead to failure. After determining the industry, capabilities, and basic characteristics of the target company it is time to choose from a large number of economic entities. The following criteria are important in selecting a candidate: market activity, income and labor volumes, territory coverage, private or public organization, and whether there is any type of government involvement.
There are many options available when searching for a target business:
- This market segment is suitable for the application of established ties.
- Establishing contacts in the same area of activity can often be a great help when selecting a candidate to acquire.
- Agents who are involved in the sale or acquisition of companies.
- Brokerage companies can also be intermediaries.
It is important to keep in mind that many companies may not fit the criteria set by the intermediary. This will make the selection process more difficult.
Analyse of the target company
Each organization that is selected by criteria must undergo an in-depth analysis of future and current opportunities. This stage is designed to identify the most profitable companies for mergers and acquisitions. This is done by comparing the goals of the buyer company with the characteristics of each company. These factors include the technological and technical capabilities, capital information, and information about the infrastructure. Clarification of the positive results that mergers and acquisitions can bring about. The success of any reorganization depends on the idea of a synergistic effect.
Calculating the potential benefits of a company’s transformation is important. This includes combining production resources, distribution channels and expanding the geography of the market. It also helps to reduce production and labor costs. Transforming a company can help you determine the value potential. You can determine the potential merger by comparing the target company to the leaders of this sector. The buyer will also experience the changes. Realistic forecasts are necessary and, if possible all changes should be turned in the positive direction.
Valuation of target company
The following characteristics are used to calculate the value of a company merging: Internal resources (calculations of cash flow in a merger/acquisition) and External (average market prices, comparative assessments of approved transactions). Once the financial aspect of the issue has been determined, the decision can be made in the initial agreement. This agreement also includes an explanation of each stage.
The next step is to take actions to close the transaction. These include negotiations with state antitrust authorities and internal corporate preparations for merger. Due diligence verification of target company. The document of intentions will reflect any information that may have been obtained from other sources. Approval of a resolution regarding mergers and acquisitions. The development of an action plan. This is a complex and delicate process. It is hard to put together a single model that can handle all the stages.
Many organizations fail to realize the benefits of foreign markets for company restructuring despite their vast experience. Success of these transactions is dependent on how well-planned and distributed responsibilities were. It also depends on how you use the opportunities that are available from unification. Uncertainty that comes with combining economic units can lead to loss of customers and valuable employees, unplanned expenses, and loss of market positions.
Analyse of transaction results
After a time, the results of the merger or acquisition are analyzed. The goals achieved or not by the integration can be determined. The details of the merger and acquisition. The federal antimonopoly authority must grant permission to execute a transaction if the total value of the assets of both the acquirer or the issuing company that is buying the assets is greater than 3,000,000 rubles. If the revenue of the reorganized companies for the year prior to the transformation exceeds 6 million rubles, the Register of economic entities with a market share exceeding 35% includes the acquiring company/issuer.
