An effective insurance agency search engine optimization will drive traffic to your site, generate leads, and improve the credibility and health of your insurance website. These are the top 10 tips for improving your search engine optimization for insurance agencies.
- Learn Your Keyword Phrases
Keywords are basically three to five word phrases that your prospects may use when searching for insurance products or services. Keyword phrases that could be relevant to your agency include Ohio business insurance and Charlotte employee benefits. New Jersey truck Insurance are also possible. There are many tools and techniques that your agency can use to create a list with these phrases. Google AdWords or Keyword Planner can help you find the number of searches for your keyword phrases by phrase. It will also suggest similar phrases that you might consider. Moz Keyword Explorer is one of many paid and free tools.
- Review Other Insurance Agency Websites
Many brokers and agencies don’t do an excellent job with insurance search engine optimization. It is still possible to look at other websites of insurance agencies to find keyword phrases. Simply navigate to another agency website within your state and View Page Source and then search (CtrlF) for Meta. To make it easier, you can download a Moz or SEOBook toolbar.
- Social Bookmarking and Google URL Submission
After your SEO agency has optimized your website, submit unranked pages to Google via the Google Webmaster Tools – Submit URL. To ensure that your pages rank well, you can add them to popular social media platforms like Twitter, LinkedIn and Facebook.
- Keyword Phrases for Titles and Subtitles
Search bots and humans will be able to scan your web pages more easily if you create titles and subtitles that include your favorite keywords. Search bots and human readers will be more inclined to read your entire article if they can find relevant keywords in the subtitles.
- Header Tags and Alt Image Tags
The page title appears on the search engine results pages. When viewers open a page, the main header will be displayed. This is similar to a headline from a newspaper or magazine. Each web page should be focused on a particular topic or keyword phrase. Prospects will see your title and header when it is indexed by the search engine. This will increase your chances of viewers opening your article rather than an alternative article. Limit each page to three keywords phrases. Your prospects and search engines will look for content that is well-organized and focused. Keep your content concise and relevant.
- Dynamic content not duplicate
As their search engines scan your agency website, search engine like to see fresh content. Your search engine optimization efforts will be greatly improved if you add dynamic content to your website, including video and article publishing. Your website should not contain redundant or boilerplate content. You will lose your ranking if you purchase a site from a vendor who offers boilerplate content.
- Word Density
Word density is when you repeat your sentence a reasonable amount of times. Word density is a controversial topic. It can range from 4% to more than 10%. The rule of thumb is that your content should be read for search engines first and then your website visitors. Avoid keyword stuffing. Focus on the topic when writing pages. This process leads me to find that my keyword density is typically between 5% and 8%. If you write about Florida flood insurance, for example, you can repeat the phrase four to five times in 150 words but not ten times. The phrase should be included in the page title, page description, and header tags, as previously discussed.
- Boldface, Italics, Underline, Links
While it’s fine to highlight, underline, or boldface your keyword phrases, please do so in a sensible writing context. Linking to other pages on your website or to your preferred pages can be useful. This is not the same as “link building” schemes. Many agencies fell for SEO link building scams such as link farms. All links from your agency’s website should be from relevant, high-quality sites.
- Insurance Videos
Website visitors are more likely to view video than read your content. Search engines also weight pages that include videos. Your rankings will improve if you have a longer video view time than other websites that appear in the same search results.
- Tracking
There are many tools that can be used to track search engine optimization for insurance. Many tools are free and most are affordable. Your agency has many options, including SEOBook, Moz, and WebCEO. You’ll need to be familiar with the tool and conduct regular measurements (every month should be sufficient). It is a given that all agencies should have Google Analytics installed on their websites to track traffic patterns, search engine referrals, social media referrals and general traffic to their site.
