Top 17 Selling Words of the Sales Process to Improve Insurance Sales Letters’ Response

The 17 most important selling words can improve any sales process. Including these words in insurance sales letters will increase the response rate. Learn the top selling words and how to implement them in your sales process.

Tip for sales: There are four types of words you can use in an insurance sales letter. These are the ones that will spice up your prospect’s experience and encourage them to continue reading. These include motivational and inspiring adjectives, adverbs and verbs. The rest of the category can only contain 17 words. These words are the most popular.

“It’s not what you say, but how you say it.” It has value. It is the WORDS THAT YOU PICK that make sales.

You must be able to sell insurance by mastering the art of selling using the most powerful selling words. You will likely be one of the 600,000 sales novices who drop out this year. This could mean that you never have the chance to make selling a lucrative career. The right sales process gives insurance sales professionals a huge advantage. It will save you time prospecting and unnecessary presentation time. Your mailing response rates will be increased if you use the right selling words for your insurance sales letters. This proven sales process will increase your sales. This proven sales process will increase your prospects and result in more selling.


Your agent sales manager could in five minutes guess 25 and maybe hit 8 of the most popular selling words. After you’re done reading, ask your manager. You should also check two other places. First, go through the sales script that your company produced. Highlight any words that are highlighted and how many. Grab your presentation book and make sure you highlight any that are important. This is because the company won’t implement this important sales technique.

NOW ARE THE FIRST FIVE. You are the most important word of all. Your sales presentation and sales letter should sound as if you are talking to your prospect. The prospect should read “How you will benefit”. Next is MONEY. Money is everything! Your prospects want more money. The last three of the first group are SAFE and RESULTS.

NOW THE Next FIVE. This group begins with EASY. There are very few insurance prospects who would buy something difficult to use. Your product’s simple description attracts immediate attention. HEALTH is the next most popular selling word. Although you can’t purchase health, prospects will buy enough products that they can improve their existing health. One of my favorite phrases is the use of the word “FREE”. Each of your sales can be very valuable, so you should make every sale count. There is always something your prospect can get for answering. When selling insurance letters, you should use the master of attention-grabbing words, FREE. Don’t forget PROVEN AND MORE.

THE FINAL SEVEEN WORDS. These seven key words are my last 17 top-selling words. Begin with the word “YES”. You must review both your sales presentation and your sales lead. There should be no question that cannot be answered logically with “no” or “I don’t understand”. You certainly want your doctor answering your questions in this way. Asking for an opinion is safer than asking for yes answers. Other selling words include: GUARANTEE. NEW. HOW TO. MORE. SOLUTION. BENEFIT. AND QUICK.

NOW WRITE THESE 17 WORDS. Now, tape them to your computer. Use your word processor program to create a four-line sales conversation. At the end of 10 minutes, count how many words you have used in your paragraph. The magic number should be 10. Replace a section of your presentation with a paragraph that flows naturally and contains 10 of the top selling words.

YOUR INSURANCE SALES LIST RESPONSE. Another proven sales process. Keep the 10 next advertising postcards you receive. Write at the bottom of each one how many top selling phrases are included. Compare the top-selling words with the lowest number to see which one is more popular. Which one would you respond most to? Check your current sales letter to see if you can make a change in your response.

Don Yerke is a published author who likes to focus on the things you don’t know and what no one else dares print. It’s okay to tell it as it is.

His new paperback book will be available on Amazon in the early part of this summer. This book is full of great information about insurance marketing and recruitment.