These are eight important tips to help your agency’s website convey professionalism, engage clients and prospects, and optimize your insurance search engine optimization for major search engines. Websites should be updated at minimum once per year. If your agency website is outdated, it’s important to update it or give it a complete overhaul. Ten years ago, prospects and clients were less likely to make a decision on the basis of information found on a website. It is rare for a prospect to visit a website and check out a company before making a decision.
- Avoid flash components with large flash files. Although a Flash intro or major Flash part may look great, it can slow down the load speed and limit the information that clients, prospects, and search engines can access.
- Make a “Call to Action”, which is clear and easy to understand. Every page on your website should have a clear goal to engage clients and prospects, and encourage them to take the desired action. You might choose to click here to download a case report; join us for our next webinar or sign up for our newsletter.
- Your agency’s value proposition should be communicated quickly, clearly, and concisely. Five seconds is enough to convey the value proposition.
- The navigation of insurance agency websites should be easy to use. Don’t innovate with navigation. If in doubt, you can always use redundant navigation at the bottom or sides.
- Every insurance agency website should include SEO for insurance. While the main purpose of a website should be to engage clients and prospects, SEO is an important consideration in order to make sure that major search engines find your site. If a prospect searches for Maryland Business Insurance, you want your agency to appear on page one of search engine results.
- Vlogging and blogging are now commonplaces. Blogging is easy and fun. It helps with SEO and search engine marketing for insurance, and increases website stickiness. Vlogging, the video version of blogging is as easy as creating a PowerPoint presentation and uploading it to your agency’s website.
- You should add a social media marketing component for insurance agencies to your website. You can do this by linking to your LinkedIn, Facebook, Twitter, or Google+ accounts. Or, you can integrate your blog into any of the social media platforms that allow for this. Over the next few years, social media marketing will be a more prominent part of your web marketing plan for insurance agencies.
- Remember that content is the king. A website for an insurance agency should have clear, concise and current content. Both your clients, prospects and search engine “bots” should find it easy to comprehend your content. You can create a portal to allow clients to access the content you’ve created.
In today’s insurance market, it is vital to have a professional, up-to-date and richly content web site for your insurance agency. A typical website for an insurance agency can be redesigned in 30 days. It should not take more than 90 days. What is the importance of an insurance agency website? It is reasonable to assume that nearly all prospects we pitch will visit our website. Further, more prospects will search for insurance agents online. Agencies should ensure that their websites accurately convey professionalism and their value proposition to younger buyers, as they are increasingly in control of purchase decisions.
