Using Your Blog to Attract Insurance Prospects

Get in My Business! To Attract Customers Using a Blog” In order to succeed, you must first demonstrate to customers the benefits of working with you as an agent. This is done by emphasizing the value you provide and building relationships with prospects. You can do both with a blog. This is known as Social Media Networking. It involves using social media to build active relationships and network with new clients.

Although the insurance industry is known for being slow to adjust to changes, the most progressive carriers are using social media to communicate with the public. Not only are insurance companies providing customer service through new channels, setting up claims hotlines, and using marketing and communication to increase brand recognition, but they are also exploring how social media can be used to mine information crucial to the underwriting process. This includes conducting background checks on policyholders and potential employees, as well as performing pre-employment screening.

Insurance agencies are still trying figure out how to get a return on investment from social media. There are some agencies that have created a highly successful interactive website to connect them with their communities.

Individual agents can market themselves as an insurance expert in their locality and seek out business beyond their area by using social media. This is possible by branding their online identity with a blog or website. Blogs are a great way to share information about the topics you care about. These articles will help you establish yourself as an expert in insurance. Agents can write on a wide range of topics and educate customers. Your blog could be found by people searching the internet for information.

Your visitors should see that the person behind your blog is alive and well, ready to listen to their needs. Your picture should be displayed on your website. Write a bio that allows visitors to get to know you as both a person, and as a professional. You may be able to connect with them based on your college and similar interests.

Your customers can always find you on your website. Create a resource tab to your website that contains links and resources that will educate your customers. You can reach them online, so make sure they are aware of this. Remind them that you are available to help. Building relationships is key to retaining customers. Your goal should be to demonstrate that you are capable of meeting the needs of your customer or prospect.

15 Insurance Blog Topics

1. Advantages of Independent Agency System vs. Direct Writer
2. Your main area of expertise, i.e. Your primary area of expertise i.e. commercial lines, personal lines, or benefits
3. Different policy options and exposures
4. Why price should not always be the deciding factor
5. Your targeted marketing program
6. Risk management topics
7. Safety & loss control
8. Protection and mitigation of catastrophes
9. What to do if they file a claim
10. Your service proposition
11. Claims resolution success
12. Certificates of insurance requirements
13. How to lower premiums/cost containment
14. Comparison of Benefits/Groups
15. Discuss under-insurance

There are many other things to mention, but the main point is that insurance agents have a lot of knowledge and rarely get used by clients. Blogs are a great way to stand out from your competitors.

Community Involvement : Many producers get involved in their local communities as part of their network. Social networking platforms have been identified by some insurance agents as a great way to promote community involvement, highlight charitable activities, and build a reputation with local residents as a reliable resource. Remember that insurance is an industry built upon trust. In times of economic turmoil, the old question “Who are you going to call?” becomes even more important. Agents who have strong ties to their local communities will be more competitive.

Your charity or community work should be highlighted on your blog. This is what people want to see and it can help drive people to your website by highlighting your community involvement. It’s all about engaging and not selling.

Be yourself on your blog. Blogs are a great way to share other passions with your readers. Your family, community activities, charitable work, and business goals can all be discussed on a blog. Your site should contain business-related information, but you can also include posts about your personal life. This will allow readers to relate to your story.

Email Marketing: Since you create content through writing articles on your blog, you can easily email the same articles to your clients and prospects. In the old days, we used to refer to this as a newsletter. However, you can now drive that list to your website to read the relevant article. They may be looking for the information they are looking for, and they might click on additional information to reinforce your reputation as an expert in insurance.

Search Engines/Search Engines for your insurance blog – It is crucial to remember Key Words when writing your articles. Keywords are the keywords or phrases that Web users use to search for the information they seek. Effective search engine optimization starts with thorough, but focused research to identify keywords that will bring qualified traffic to your website. For example, a Target Marketing Program to Dentists would be able to show up in a search for insurance companies that provide dental services. Before internet marketing, it was difficult and expensive to expand your market. To get your message across, you can simply write about the program.

Integration with Facebook, LinkedIn, and Twitter: Your website is your home base for all things social media. To expand your social media network, articles can be shared via your Facebook, Twitter, and LinkedIn. You should make it a habit of creating one new piece per week on your blog. It can be information about a product, a helpful resource, or an educational article. Your website will continue to grow over time, providing your visitors with a reason for returning and increasing the number search keywords that your site is indexed for.

Your blog can help you to create an identity and distinguish yourself from other competitors. It will also allow you to promote yourself as the expert on the insurance industry in your area. A blog is a powerful marketing tool that can be used to attract customers. It will only get better the more you use it. Your business will grow if you focus on creating value for your prospects and building relationships with them.