Although there are many thousands of agents in the United States, only a few of them belong to professional insurance industry associations. While some agents may not wish to pay the monthly fees, others might wonder what it would mean to spend a few hours each month with other agents. If you are an agent, here are […]
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Insurance agencies must do many things to ensure their business grows each year. These same activities can be used to help agencies identify areas that need improvement. Monitoring your quote volume is one of the best ways to track your business’ growth and pinpoint areas that are lacking. Monitor your quote volume by looking at the quotes […]
Every day, I visit many websites of insurance agencies. Sometimes I find a website that uses Web 2.0 best practices. It is populated with high-quality dynamic content and optimized for insurance agency SEO. The site also includes social media icons and a well-placed call to action. These websites are easy-to-identify and reflect the effort and time invested […]
You should be constantly looking for innovative and new ways to market insurance to your agency if you are an Insurance Agent. These ideas must be implemented correctly so that they can produce explosive results. To be a successful agent in the highly competitive industry of insurance, you must create marketing strategies to build prospects list and […]
It is now that the New Year is here and it is the perfect time to start planning your marketing strategies for the next year. You have goals. But how do you get there? Use the following 7 tips to get a great start to your year and a jumpstart on your marketing efforts in the new […]
Problem #1 Prospects are more likely to have sales resistance training than agents. The purpose of prospect responses to agents is to gather as much information and to be in control. Prospects can often lie to insurance agents about what they intend, how much money they will spend, and who makes the decisions. Prospect intent is […]
CRM is a catchy acronym that is rapidly rising in popularity in the fastest growing industries. Contact Relations Management (CRM), which is the art of maintaining contact with prospects and clients, uses technology today to increase agent close ratios. These systems are what drives sales departments at companies like Harley Davidson or Staples. Companies have discovered that tracking, […]
Filling the sales pipeline with prospects is a critical activity for any insurance producer. You can then discuss their insurance program with them. Notice that I didn’t say “to whom can you sell insurance?” Your unique position allows you to make a positive impact on people’s lives. It is not uncommon for people to be uninsured. Over the […]
Every day, the listing of top-quality for sale insurance agencies is updated. There are many options available and new ones added every day. Finding the right agency for you can be difficult and time-consuming. You will be able to find the right prospected agency whether you’re looking for an acquisition or a new insurance agency. The real challenge […]
We have studied the differences between financial advisors and insurance agents for over twelve years. Some are successful while others struggle to pay rent. Two agents can work together in the same area, with the same prospects. Yet one agent makes six-figures a year while the other barely pays the rent. Are one or the other more […]