Author Archives: Admin

It is difficult to get sales agents to attend seminars on insurance marketing. Here’s a simple trick to increase attendance at insurance seminars that I bet you have never heard of. You already know that giving away something or giving away prizes is a great incentive to increase insurance seminar attendance. It is important to promote the […]

It is clear that life insurance marketing techniques that increase your sales growth are a strategy for success. It is difficult to decide if the guidance of an insurance sales advisor or coach would be better. This report outlines the benefits and disadvantages of each skilled technique. A sales coach and a sales marketing advisor are both […]

Agents are often calling me to inquire about my business and seeking a major marketing breakthrough. When I ask them about their marketing strategies, and how they can help, they respond, “I’m still not sure.” I want to see what is really working for others. Here’s the news: There is no next big thing. Although I’m not trying […]

eMarketing for Insurance Agency continues to be a viable and efficient way to increase leads and build a pipeline. Although eMarketing has existed for a while, well over ten years, the tools and infrastructure have improved since Cloud Computing’s advent. Make a plan Who are your target markets? What is the size of your target market? What are your […]

A Paraprosdokian refers to a figure in speech where the last part of a sentence, phrase or sentence is unexpected or unplanned in such a way that the listener or reader has to reframe the original part. It is often used to create dramatic or humorous effects. These are some “witty” examples that have nothing to do with […]

One thing is certain. Your policyholders, if you are a Truck Insurance Agency. You can quote more, so you should write more. The Internet is your Holy Grail for finding leads, and it is an open field that is ready to harvest. Are you comfortable using the Internet? Or do you find it scary and frightening? One thing is certain: You […]

In an earlier article, Why Insurance Agents Need to Brand Their Name, I talked about the benefits of social media and blogging to retain and attract customers. Video is another tool that can be used to enhance a Social Media Branding System. Video is a popular way to entertain people and can drive traffic to your site […]

An insurance agent can prove to be an invaluable asset for consumers when they’re looking for the right policies for their family, or when they have to file a claim due to an insurable event. Many consumers are unaware that there are two types of insurance agents available: independent and captive agents. Below is a description of […]

How do you get started if you’ve decided to become a professional Property/Casualty insurance agent? These are the steps: * Get a Broker/Property/Casualty agent license. You will need to obtain your license from the state where you live. Insurance is state-regulated. Schools are available that offer the required continuing education hours to obtain your license. These schools often offer preparation […]

Small and medium-sized insurance agencies should invest in press releases. This implies that large agencies already invest in this important marketing activity, which is a fair conclusion. Are large brokers aware of something that smaller agencies don’t? Today, news releases are also known as press releases. They offer many benefits to agencies in the marketing of insurance. There are […]