We have studied the differences between financial advisors and insurance agents for over twelve years. Some are successful while others struggle to pay rent. Two agents can work together in the same area, with the same prospects. Yet one agent makes six-figures a year while the other barely pays the rent. Are one or the other more intelligent? It is highly doubtful!
If intelligence were the only issue, all college professors would be millionaires. The most intelligent kid in high school wouldn’t work for the one who was the wealthiest in the town.
A million dollars given to an intelligent person will likely be spent within 12-24 months. If someone has a million dollar and uses intelligent business practices but fails to make it, they will most likely get back their money. What is the reason for this?
It isn’t money that makes money. It is the specialized knowledge that creates money. Without financial backing, it is the ability to understand marketing principles that makes a business successful.
Our ability to market and promote products and services to the public is key to our success.
It is true that specialized knowledge of the right principles, such as marketing to people, can give you a competitive edge. These are the things you need to know:
Three Insurance Companies are available to you
You are first in the insurance industry.
People business is your second business. Because people will purchase your insurance products. People are the ones who will recommend you to others. It is also important to understand that this business is a people business.
Marketing is the third industry you should be in. Marketing is essential for any business, no matter how small or large. It is essential that every business has marketing. It’s like flossing your teeth. Although it isn’t something you enjoy doing every morning, it can be a chore that you don’t look forward to. If you don’t, it will cause pain and suffering down the line. You will also find that it is easier the more you practice. It is obvious that the more you practice, the easier it will become. Flossing and marketing are two of the most important things that you should do every day.
Marketing is a process. Marketing is not a one-off event. You don’t have to try it once and then see how it goes. You have to do it all the time. It is a process. It will work better for you if you incorporate the process into your everyday business. Marketing knowledge is key to becoming a better marketer. Your ability to market this business will determine how much you earn in commissions.
You need to understand that you are an insurance professional first and a marketer second. This principle is essential if you want to make the money you desire.
This is the one rule:
It’s a known fact that the best marketers generate the most insurance leads and make the most money.
Unfortunately, 90-95% of the insurance agents we spoke with aren’t marketing at the right level or at all.
Many agents live in comfort zones. Agents are often living off referrals that they stumble upon, and more often than not, they are dying. We also find that when we ask them for a detailed, systematic marketing plan, they are silent. Remember the following statement: “Marketing is your only business function that makes you money!” Every other function is an expense!
You are wasting thousands of dollars if you wait for your home office to come up with a new marketing strategy or for something to happen. To be a top marketer in your industry, you need to maximize your time, talents, and money. Insurance agents still have the right to a six-figure salary and to live life to its fullest. Agents have been known to drive cars with 150,000 miles on their speedometer. They could own any car they wanted and make the money they desire if they just became a top marketer.
This manual will teach you many marketing strategies that will make your marketer skills top-notch. The years spent testing hundreds of marketing strategies in our office, as well as from many other top marketers, will teach you a lot.
You just need to take the time to learn these strategies and implement them in your business.
A marketing system is the most important system you can create for your business. A marketing system that produces predictable results through repetitive use is also an effective one.
The end result of using the marketing techniques described in detail in this manual will provide the maximum-effectiveness with a predictable income. To make this happen, you need to:
You should have an Annuity and Insurance lead marketing system that provides more qualified prospects than your current staff.
Our response rate is less than 5% when we send out one thousand postcards each week. Prospects who are looking for additional information can request a “FREE REPORT” (or an “Agents’ Starter kit”) from us.
This predictability is something you can incorporate into your marketing. It’s a great feeling to know you will have predictable income.
