In the old days, sailors used a term to describe a state where they were motionless and had no wind to propel them. Although you may have heard it many times, you probably haven’t thought of it in connection to disability insurance. Are you right? Here’s your wakeup call: It is time to THINK! A staggering 30% of […]

How do you approach using leads? Are you certain that you are using them properly? This article will provide a fascinating explanation of lead management and how to increase sales through an economic approach. The 80/20 principle The 80/20 principle is an economic principle that states that 80% of output is due to 20% of input. This […]

Just an hour ago, I had just completed a remote sales meeting with one of my most valued clients. The program allows us to interact with people remotely via teleconferences, webinars, and one-on-one coaching calls. I was discussing the dynamics of your meetings with buyers and what motivates them to buy from ME. A series of slides […]

Get in My Business! To Attract Customers Using a Blog” In order to succeed, you must first demonstrate to customers the benefits of working with you as an agent. This is done by emphasizing the value you provide and building relationships with prospects. You can do both with a blog. This is known as Social Media Networking. It involves […]

People will buy only what they want. Although no one wants to purchase Life Insurance, they do so because they need it. MLM usually sells the most recent and greatest idea, thing, or concept. It is hoped that people will purchase it to use as visual aids to encourage others to make similar purchases. Life Insurance is different […]

Insurance search engine marketing can be confusing for insurance agencies and companies. As with any new field, even though it may seem complicated at first glance, you can quickly understand the basics and jargon. Let’s look at the insurance search engine marketing and identify terms and acronyms. Let’s consider insurance search engine marketing (insurance SEO) in relation […]

Because they are a specific group of people who have been trained, members of any profession can assume leadership roles in work that is related to their own. The leader in public-health campaigns is the doctor, while the lawyer leads civic improvement campaigns. Like every successful agent in insurance, you should be interested and involved in […]

What is the best way to buy toothpaste? Colgate prevents you from getting cavities, or Crest is proven to be more effective in preventing tooth decay. But what about cars? Ford claims that their car is rated higher by GM than any other. Advertising can be either positive or negative. Negative advertising is focused on highlighting an existing […]

Pre-selling skills are just as important to closing skills, and more essential than presentation abilities. Pre-selling is more effective than selling face-to-face. Your prospects will perceive you as an expert and you’ll need to convince them less. The Radio Talk Show Annuity Sales System harnesses the power and perception of your prospects. It’s not a sales system. It is a preselling system. Pre-selling is the most […]

LeadZILLIONS is a direct mail annuity program that many insurance professionals love. After extensively testing it myself, I am unsure if LeadZILLIONS is the king of the jungle. LeadZILLIONS has been a great way to generate leads for myself and my general agents. I’ve learned many lessons. The numbers speak for themself. My first mail drop was September 23, 2005. […]