What does analysis information show about the dynamic effects of using the right lucky number? This is a really extreme sales strategy analysis. Or am I just playing an old etch a sketch game in a child’s playhouse? You can decide for yourself with this information. You have seen the fascination with numerology, astrology and tarot cards […]

Many people are aware of brokers and insurance agents. They meet clients, explain possible coverage, and service existing customers. They also help people identify the insurance companies they are. You are buying coverage through an agent representing that company when you sign the dotted-line. There is an additional rail to the insurance system, and they are known as National […]

You aren’t looking for hungry agents, so no “F” doesn’t mean food. It is not food that you are providing, but it is food for thought and profit enhancement. One word is required to provide more seminar nourishment than food. Be prepared, the four letter word that begins with “F”, breaks down all barriers. This is a breakthrough […]

Each year, new people join the insurance sales industry. At the same time, there’s a mass exodus from insurance agents who leave for other fields due to lack of training, insufficient support, or dysfunctional supervisors. Insurance agents often leave the industry because they don’t make enough money selling insurance. If the business provides the income they desire, […]

Like any other small business, insurance agencies need a clear and manageable marketing plan. However, today we need to change this statement to read: Insurance agencies require an web-centric marketing plan for their agency. To ensure maximum effectiveness and return on investments for agency producers, I would also suggest that the insurance agency marketing plan focus on lead generation […]

Take some time to consider Which DI sale was or will you be the most important? Is it already happening or are you still waiting? Is there a specific characteristic that defines the most important sale? Plan design? How many lives? Persuasive prowess?What about one sale’s potential to generate future sales, success and earnings? The sale that opens up […]

Initial value of an agent is nothing. A lead sent by an agent to obtain more information about a product is of no value. They are worth nothing, even if they sign a contract to sell your product. Many insurance product marketers believe that what they have currently acquired is enough to enable them to succeed. Every year, thousands […]

Insurance agency executives, producers, brokers, agents, and executives all share a common theme. All of them want to increase their business. This invariably leads to an effective lead generation strategy. This discussion can be part of a larger insurance agency marketing strategy. However, it is more common for established agencies to have this conversation. Smaller agencies tend […]

Protection. Protection is what makes your life more stable. If you don’t take professional advice from an insurance agent to protect yourself, you are taking a chance. It’s simple. Your family doctor is the one you trust with your health. Your real estate agent will find you the perfect home. Your car salesperson believes they are putting you behind a safe […]

Insurance Agency Websites, SEO and SEM Marketing, and Blogging are just a few of the many things you need to be current in order to reach a specific target market. Target markets for agencies can be vertical (transportation companies or owner operators) or horizontal (businesses with sales between $1 million and $10 million). They also have […]