Search Results for: insurance

An insurance agent can prove to be an invaluable asset for consumers when they’re looking for the right policies for their family, or when they have to file a claim due to an insurable event. Many consumers are unaware that there are two types of insurance agents available: independent and captive agents. Below is a description of […]

In an earlier article, Why Insurance Agents Need to Brand Their Name, I talked about the benefits of social media and blogging to retain and attract customers. Video is another tool that can be used to enhance a Social Media Branding System. Video is a popular way to entertain people and can drive traffic to your site […]

One thing is certain. Your policyholders, if you are a Truck Insurance Agency. You can quote more, so you should write more. The Internet is your Holy Grail for finding leads, and it is an open field that is ready to harvest. Are you comfortable using the Internet? Or do you find it scary and frightening? One thing is certain: You […]

A Paraprosdokian refers to a figure in speech where the last part of a sentence, phrase or sentence is unexpected or unplanned in such a way that the listener or reader has to reframe the original part. It is often used to create dramatic or humorous effects. These are some “witty” examples that have nothing to do with […]

eMarketing for Insurance Agency continues to be a viable and efficient way to increase leads and build a pipeline. Although eMarketing has existed for a while, well over ten years, the tools and infrastructure have improved since Cloud Computing’s advent. Make a plan Who are your target markets? What is the size of your target market? What are your […]

Agents are often calling me to inquire about my business and seeking a major marketing breakthrough. When I ask them about their marketing strategies, and how they can help, they respond, “I’m still not sure.” I want to see what is really working for others. Here’s the news: There is no next big thing. Although I’m not trying […]

It is clear that life insurance marketing techniques that increase your sales growth are a strategy for success. It is difficult to decide if the guidance of an insurance sales advisor or coach would be better. This report outlines the benefits and disadvantages of each skilled technique. A sales coach and a sales marketing advisor are both […]

It is difficult to get sales agents to attend seminars on insurance marketing. Here’s a simple trick to increase attendance at insurance seminars that I bet you have never heard of. You already know that giving away something or giving away prizes is a great incentive to increase insurance seminar attendance. It is important to promote the […]

The debate about selling life insurance policies has heated up over the past 50 years. Selling term vs. whole life insurance policies is killing agents or enriching clients. Consider the dilemma created and fuelled by low-rate cheap internet term life insurance versus wholelife insurance with high commissions. Over 600 life insurance companies compete unfairly. Agents compare apples […]

Imagine your top salesperson calling a selected account. He builds rapport with the client, asks pertinent questions, paints a convincing picture of your value-added offerings, and then says, “Thank you for your time.” As he leaves, he says, “Have a great day.” “Wait! You might think, “He forgot to close.” Yes, he did. A close is the key to any sale. Many […]