Search Results for: insurance

ePublishing and SEO for Insurance Agency can provide many agencies with a long-term path to high quality leads from in-profile insurance agency leads. While this does not negate the importance and value of video in web content and SEO, it is important to make sure that ePublsihing doesn’t get overlooked in a well-planned insurance agency marketing […]

You may be looking for insurance coverage for your first time, or if you’re unsure if your current policy is sufficient. An agent is the best source for your insurance questions and concerns. Before you talk to an agent, it is important to understand how to choose the right one for you. Before you decide to hire an […]

Medicare Supplement Plans are essential insurance products that can help patients save hundreds of dollars every year on medical expenses. Many Americans are not aware of the many benefits of purchasing these supplement plans. Agents can help spread awareness of these products to the masses. There are two options for buying leads for Medicare Supplement Insurance. These leads […]

What is eCollateral and why is it important for insurance agency marketing and leads? Let’s start with a definition. Marketing collateral is a collection of media that supports the sale of a product, or service. This collateral helps to increase sales and marketing effectiveness. This type of collateral often includes branding. eCollateral, also known as digital fulfillment or marketing collateral, […]

If you carefully review your insurance paperwork, many insurance companies claim that they use credit scores for determining rates. Insurance companies can use credit scores to determine the likelihood of future claims. 49 states allow insurance companies the ability to discount rates by using financial stability. California is the exception. How does the Financial Stability Discount Calculated? […]

#1: Insurance sales marketing must be emotional Financial Sales Marketing Path Although people have different approaches to things, we all share the same emotional nature. If there’s a conflict between the two, our reptilian brain is stronger than our rational brain. In such cases, it often wins. Market effectively by giving people an emotional reason to act. Emotional […]

Four Insurance Business Building Building Keys 1) Keep Current Customers To get a new client it takes five times the time, money, effort, and energy as to keep a customer. Your foundation is your customers. It’s important to keep that foundation in place when building a business. It is important to keep your customers happy by communicating […]

Both Securus and NAA (National Association of Insurance Marketing Organizations) are large Insurance Marketing Organizations. IMOs serve as major marketing resources for both captive and independent agents. They act as a liaison between agents and various carriers. While some Insurance Marketing Organizations permit you to contract with carriers within and outside their portfolio, others limit your options. Their […]

Is telemarketing still a viable source of insurance agency marketing leads? Does there exist an elasticity between appointment efficacy, volume, target market and commission opportunities? It all depends on the approach, methodology, target market, and tools. Although telemarketing still has its benefits, agencies are still able to achieve impressive results. However, these campaigns should be called appointment-setting campaigns […]

Slowly, insurance agents are realizing the potential of social marketing and trying to figure out how to increase their referral base via social media channels like Facebook. It seems simple – everyone is on Facebook. But, without a Facebook strategy, one can fail disastrously. It is important that you understand that there are both a right and a […]