In an earlier article, Why Insurance Agents Need to Brand Their Name, I talked about the benefits of social media and blogging to retain and attract customers. Video is another tool that can be used to enhance a Social Media Branding System. Video is a popular way to entertain people and can drive traffic to your site if used well. Your website will be more appealing and interesting to visitors if it has video. Video can be used by savvy agents to increase prospects and drive business. We all know that people will buy from those they trust, like and respect. These are just a few of the many ways video can be used effectively on a website to attract prospects and keep business.
Introduce yourself to your prospects using video. Video is the best medium to express your emotions and personality. If you share your values and what you offer, prospects will be able to connect with you. When you speak directly with them, your sincerity and warmth will be evident. This information may be given to them in a sales presentation. However, they often think about the price at the end of the proposal. You could suggest to them that they visit your website after the meeting, or direct them to it before you meet. This would be a great idea as they will spend more time getting to know you than your competitors.
Meet Team and their exceptional customer service. People want to see a face behind a name. Discuss the agency’s special services and how they are involved with the community.
Risk Management – Review the services offered by your agency and explain why they are important to clients. You can give examples of other risks you have managed and the benefits they have had, especially from a financial perspective. You can educate your clients by using video.
Safety: Make short videos about safety issues you’ve encountered. To document any problems you encounter while on site, bring your camera. You can post short videos from other organizations, and link them to your article. This will show that you are skilled in handling safety issues, which can help reduce their insurance costs.
Outline the Niche Program – Use video to market your Target Marketing Program’s features and benefits. This could be used to reach customers across the country. YouTube videos rank highly in Search Engines. You might be found by someone searching for your name and they will see that you are an expert in their field.
Testimonials Many agents use testimonial letters but a video testimonial is much more effective.
Videos posted on your website can be easily shared on Facebook or Twitter, allowing you to reach a wider audience. Your target audience will be more likely to trust you as an insurance expert if you’re connected. Remember that people will share and retweet articles and videos if they find them useful and relevant. This will allow you to reach a wider audience. Personal branding is the relationship between an individual or company and its target market, both online and offline. Your personal brand is how others perceive you. This will determine whether they are interested in a business relationship. Brand development today is also a form of self-promotion that allows you to stand out from the rest.
