Category Archives: Finance Guide

12 Keys to Insurance Marketing Success

Over 25 years of experience working with recruiters and health, annuity and life insurance brokers, I’m still amazed. Too many people act like rookie insurance producers. They miss every opportunity to learn modern techniques, save time, and invest money in their success. MOST FAILURE: Many others make less than an experienced and knowledgeable agent. This article aims to […]

Insurance Agency SEO – Search Engine Optimization and Long Tail Keywords

Over the last year, I have conducted a number of SEO experiments. To determine the speed at which I could get a website to rise in organic search engine results (the results that are not listed in an advertisement in Google, Yahoo and Bing searches), I tried several methods using various keyword phrases. My main tests were […]

Insurance Newsletter Myth Busters

Insurance newsletters are a powerful tool for insurance professionals to get through the clutter of communications, stay in touch with prospects and clients, and provide useful information. They also help them establish themselves as trusted advisors. Although insurance newsletters will continue to be a key component of insurance marketing and communications, there are many myths surrounding […]