White Hat Search Engine Optimization Your insurance agency should be familiar with terms such as insurance agency SEO, search engine optimization for insurance agencies, or search engine marketing for insurance agencies. This is the process by which agents try to get their websites to page one on Google’s or Bing’s search engine result pages (SERP). Two […]

The web-centric approach to insurance agency marketing is changing rapidly. Many agencies have developed more interactive, professional and attractive websites for their insurance agencies and are now trying to take advantage of social media marketing opportunities. To maximize web marketing effectiveness, insurance agency web marketing campaigns should include web-based videos. It is crucial that brokers and agencies incorporate […]

Nearly all of the insurance agents I know have created a LinkedIn Profile. But that’s it. This social media platform is not recognized by them as a powerful tool for networking. Most people have a sketchy profile. This doesn’t include their photo and connections are other insurance agents who have asked them to join. Many don’t actively seek […]

Our dreams are what motivate us to get up in the morning with a purpose. What would you do if you didn’t have a goal or a dream for your life? Without goals and dreams, a person is like someone who wanders in the dark headed nowhere. It’s a sad, pathetic sight. Your dream is your power generator. […]

You had a stunning website designed by web designers 3 years ago. Let’s not forget to mention how many people visit your website every week as free search engine traffic. You can rejoice if your free search engine traffic exceeds 250 per week. Let’s look at your website URL. Traffic to insurance websites is among the most viewed […]

You are welcome to join our insurance industry community if you are just starting out. You must position your business quickly so you can seize every opportunity to grow your business. How can newbies start an insurance company? (a) Dreams and goals are important You must first define your purpose and how the business can help […]

Are you using testimonials to sell annuities or insurance? Using testimonials from clients or endorsements by attorneys or accountants can help to establish your credibility. This can help you be more trusted by your prospect. Most testimonials lack “substance”. They are often too vague or ambiguous. You might say that you are very professional and that your service is […]

These are eight important tips to help your agency’s website convey professionalism, engage clients and prospects, and optimize your insurance search engine optimization for major search engines. Websites should be updated at minimum once per year. If your agency website is outdated, it’s important to update it or give it a complete overhaul. Ten years ago, prospects […]

You might consider starting a blog to help you with your insurance marketing efforts. Since blogging became a popular way for people to share their opinions and thoughts, millions have written blogs. Many more are reading them. As the internet has become an integral part our lives, more people are spending more time on blogs […]

KPI’s, or Key Performance Indicators are used by organizations to measure performance. These are quantifiable measures that can quickly determine historical, current, and future performance. It all depends on the KPIs chosen and the platform used. KPIs for insurance agencies might include net new clients, renewal growth, producer quotes, average book by producer, revenue per employee, and […]