Search Results for: insurance

eMarketing for Insurance Agency continues to be a viable and efficient way to increase leads and build a pipeline. Although eMarketing has existed for a while, well over ten years, the tools and infrastructure have improved since Cloud Computing’s advent. Make a plan Who are your target markets? What is the size of your target market? What are your […]

Agents are often calling me to inquire about my business and seeking a major marketing breakthrough. When I ask them about their marketing strategies, and how they can help, they respond, “I’m still not sure.” I want to see what is really working for others. Here’s the news: There is no next big thing. Although I’m not trying […]

It is clear that life insurance marketing techniques that increase your sales growth are a strategy for success. It is difficult to decide if the guidance of an insurance sales advisor or coach would be better. This report outlines the benefits and disadvantages of each skilled technique. A sales coach and a sales marketing advisor are both […]

It is difficult to get sales agents to attend seminars on insurance marketing. Here’s a simple trick to increase attendance at insurance seminars that I bet you have never heard of. You already know that giving away something or giving away prizes is a great incentive to increase insurance seminar attendance. It is important to promote the […]

The debate about selling life insurance policies has heated up over the past 50 years. Selling term vs. whole life insurance policies is killing agents or enriching clients. Consider the dilemma created and fuelled by low-rate cheap internet term life insurance versus wholelife insurance with high commissions. Over 600 life insurance companies compete unfairly. Agents compare apples […]

Imagine your top salesperson calling a selected account. He builds rapport with the client, asks pertinent questions, paints a convincing picture of your value-added offerings, and then says, “Thank you for your time.” As he leaves, he says, “Have a great day.” “Wait! You might think, “He forgot to close.” Yes, he did. A close is the key to any sale. Many […]

Your competitors’ marketing strategies, and maybe yours, are terrible. What you’re doing is turning people away. You’re here because you care about what I have to say. How can you increase the attraction factor? You don’t need to look at what big companies are doing or what your peers are doing. Small businesses can’t do what they’re doing, and […]

Although cold calling is not my first choice for success, there may be times when it is the only option. If you are forced to do it, learn how to do this well. You can learn a few things to make it easier and more successful. Your sales manager may force you to do this if you […]

Insurance professionals are able to act, write, and communicate like a professional. These tips will help you increase your insurance professional status by boosting your sales letter writing response rate by 30%. This course will teach you how to motivate prospects and turn them into buyers. Talk and learn from an insurance professional. An insurance professional can get […]

Ten years ago, the Internet was used by less than half of the world’s population. Five years ago, the Internet was used mainly by business professionals. The fastest growing group of Internet users is the retirees. Seven out of ten Americans use a computer at minimum once per week. Because of this constant growth, agencies across America have started […]