Search Results for: insurance

Securus Vs NAA – What Is an Insurance Marketing Organization?

Both Securus and NAA (National Association of Insurance Marketing Organizations) are large Insurance Marketing Organizations. IMOs serve as major marketing resources for both captive and independent agents. They act as a liaison between agents and various carriers. While some Insurance Marketing Organizations permit you to contract with carriers within and outside their portfolio, others limit your options. Their […]

Insurance Agency Telemarketing – Appointment Setting Elasticity

Is telemarketing still a viable source of insurance agency marketing leads? Does there exist an elasticity between appointment efficacy, volume, target market and commission opportunities? It all depends on the approach, methodology, target market, and tools. Although telemarketing still has its benefits, agencies are still able to achieve impressive results. However, these campaigns should be called appointment-setting campaigns […]

Winning Facebook Strategies for Insurance Agents

Slowly, insurance agents are realizing the potential of social marketing and trying to figure out how to increase their referral base via social media channels like Facebook. It seems simple – everyone is on Facebook. But, without a Facebook strategy, one can fail disastrously. It is important that you understand that there are both a right and a […]

Insurance Continuing Education – What Is That?

Most insurance brokers and agents need to continue their education. Each state has its own requirements regarding when an individual must continue education. The states also determine the amount of education that is required and what qualifications are. These requirements are designed to ensure that those working in the industry are up-to-date on industry trends, laws and changes. Although […]

Insurance Agency Marketing – 3 Tips to Win More Business

All agree that it is harder than ever to get new business or Insurance Agency marketing. Consumers are bombarded daily with marketing messages. Consumers arrive home to find their mailbox full and the majority of it is thrown away. Your customers spend more time on Facebook then they do watching T.V. Newspapers are closing at an unprecedented rate. How […]

Insurance Training Techniques – Sales Products Knowledge = Insurance Sales Effectiveness

Sales products knowledge is the foundation of all insurance training techniques. Sales effectiveness is only possible when product knowledge is combined with personal skills and leads. Learn why the majority of insurance training methods for agents fail. Agent trainees who are licensed to start their careers have a meeting with their insurance manager. They discuss how to […]