Category Archives: Finance Guide

WRITING INSURANCE SALES MAILERS TO SMASH THE MOLD It is important to realize that just because someone sells insurance policies does not mean they are able to write. If you use the tips and tricks that yield extraordinary results, there is no need to hire an external writer. You can easily make your direct mailer into an […]

Vehicle owners must have insurance. In all states, it is mandatory. The owner can choose what type of insurance coverage they need, however, the owner must have some liability coverage that covers personal injury or property damage. Because you can’t pay someone for injuries you cause in an accident or property damage, you don’t have […]

A well-run insurance marketing agency will choose the best states to market their products in. The best marketers know that there are many factors that influence a state’s ability to market its insurance products. These are the states ranked. Check out a report that shows how the 30 steps involved in calculating where one state is relative to […]

Lead Management, in its simplest form, is the ability to acquire, manage, analyze, and distribute leads. Although it is important to know where leads come from, this should not be the only aspect of a quality sales strategy. The agency should be able to manage their lead management system in their own way. Your agency’s unique mix will […]

Imagine yourself getting ready for the day and suddenly it’s pouring down. The rain is pouring down and you begin to search for your umbrella ….. Now you’re protected from the rain as you step outside. It would be a bright, sunny day without rain and you wouldn’t care about your umbrella or whether you […]

In many articles I’ve written, as well as by other authors, it has been noted that too much trust is placed on the insurance company or their agency who hired you. They can show you how they want. It is clear that the insurance company route is not the best. The failure rate for 18 months was 85%. You must […]

“Let’s Bring Prospects to you” “Making sales easy” “These prospects have asked for an insurance quote, and they are waiting for you to contact them.” This is the claim online lead providers make every day to insurance agents. These aren’t lies, they are just simplifications. We all want to make more money faster and easier, as we […]

If you are involved in an auto accident, your insurance policy will protect you from financial loss. It is an agreement between the insurance company and you. You pay the premium and agree to reimburse the insurance company for any losses. Auto insurance companies provide medical, property and liability coverage. Property coverage covers damage to […]

You won’t find the annuity marketing analysis I share anywhere else in insurance marketing research. Get the best secrets from insurance annuity marketing research by analyzing it closely right now. The question is: How many agents can annuity marketing companies or firms recruit? Marketing firms don’t get it. They believe there is an infinite number of agents. This is […]

Our son bought a car for his 18th Birthday! We had it thoroughly checked out by the local mechanic. It wasn’t a bomb. We insisted that the engine power was within the speedster range, much to his dismay. Once everything was in order, we were able to go and get the necessary drivers insurance. While […]