You had a stunning website designed by web designers 3 years ago. Let’s not forget to mention how many people visit your website every week as free search engine traffic. You can rejoice if your free search engine traffic exceeds 250 per week. Let’s look at your website URL.
Traffic to insurance websites is among the most viewed of all occupations. This makes it easy for you to climb the ladder. Search engines will find you on the first few pages of Google by making a few small changes and tweaks to your key phrases. This is completely free, unpaid and relevant traffic. If you are familiar with the methods and tweaks required to get there, you can only do it.
The quiz below will help you identify any problems with your insurance website. You will also see the relative worth of making certain changes. A single client of your insurance can easily bring you $1,000.00. A professional can help you make the necessary changes if you are unable to do so yourself.
Your competition is 6.5 million other websites that are.com or.net. You can use.org or similar websites to attract visitors, particularly those who are interested in your products. This is a 10-minute score sheet that will help you determine how your website ranks.
1.URL RATING _____points. 0. Website URL name does not contain a product name, such as smithassociates.com or net 4. Points if it contains 2 product words like using smith-life-insurance-agency
2. TITLE _____points. 0 = Website title does not contain any product name (Smith & Associates). 4 points if it contains 2 product words (Smith & Associates Life Insurance Agency).
3. SITE DESCRIPTION _____points 0 = No website description appears in 2 line code meta tag. If there are 2 product words, 4 points
4. KEYWORDS _____points. 0 points for the absence of keywords in meta tag code. 2 points for single product words. 20 points for 3-4 word keywords about your product.
5. HEADLINE _____points. 0 points for no headline or headline that contains only company name “introduction” or “welcome”. 8 points for headlines that contain 3 or more keywords/phrases. Examples would include “Specialists for life insurance”, “experience in financial services”, “major physician specialist”, and “variety low-term liferate plans”.
6. DESCRIPTION 1ST LIVE LINE _____ points. 0 points for no words or zero keywords.8 points for 2 keyword phrases.
7. 1ST PAGE DESCRIPTION _____ Points. 0 points for no description or if there are less than three keywords or 200 words. 4 points if more than 2 keywords phrases are used and between 200-400 words. 10 points for descriptions of 400 words or more that contain at least 8 keywords and phrase.
8. BUSINESS INFO _____points. 0 points for address, state, zip code, phone number, and email address that are not on the FIRST page. 4 points if ALL of the information is on the first page
9. GOOGLE RANKING: ____points 0 points for a ranking of n/a, 0. 2 points if you are ranked 1 or 2. 4 points for a rank 3 or higher
10. ALEXIS POPULARITY RANKING _____points 0 points for Alexis Rankings over 2,000,000 2 points for every 900,000. 4 points for less than 900,000.
11. INCOMING LINKS _____ point. 0 points for sites that do not mention your site or have Google ratings below 2. 10 points for at most 10 incoming links to the site that have a Google rating of 2. If you purchased the links from an external source, the 10 points are removed.
12. SITEMAP _____points. Sitemap 0 is a current sitemap that Google uses to index your website URL more easily. If the Google sitemap was last updated less than four weeks ago, you get 3 points.
13. NEW CONTENT _____points. 0 points for pages that have not seen at least three words change in the past month. 7 points if your front page has had its wording changed or a new page added to your website.
14. SEARCH ENGINE LISTINGS _____ point. 10 points if your website url is smithandassociates .com or .net – better yet smith-life-insurance-agency appears in ALL these directories: Google, Yahoo, Ask, MSN. You get 5 points if your website was submitted to multiple search engines and directories by an external automated website url search engine/directory services. If your site is not listed in any of the search engines, you will receive 0 points.
Start counting with your thumbs and fingers. Your score below 50 means that you are not worthy of any traffic. Search engine users using search terms will see your website rank as an insurance site. If your score is over 75, you will not be receiving any traffic. You can either make changes to your website or hire a SEO expert.
Your website SHOULD be limited to PAYING you with SALES and RESPONSE.
Don Yerke is a published author who likes to focus on the things you don’t know and what no one else dares print. It’s okay to tell it as it is.
His new paperback book will be available on Amazon in the spring. This book is full of great information about insurance marketing and recruitment.
