You aren’t looking for hungry agents, so no “F” doesn’t mean food. It is not food that you are providing, but it is food for thought and profit enhancement. One word is required to provide more seminar nourishment than food.
Be prepared, the four letter word that begins with “F”, breaks down all barriers. This is a breakthrough and the best way to present your product to insurance professionals at your seminar. This one word is the key to attracting big fish. The “F” word is the winner of best performance, a recurring winner. Your first goal should be to get potential insurance agents to respond today so they can reserve their place at your seminar.
The word “Free” is a captivating word that radiates power and charm.
It should be a requirement that you use it in your attendance-generating sales piece. Each salesperson attending the conference is currently spending between $30.00 and $150. In your recruitment letter, mention that every attendee is eligible to win a top-grade prize. The grand prize is not necessary to be mentioned. It can be tempting to refuse to attend a meeting if you have a list of professional insurance agents that offers something for free.
It’s impossible not to resist. Just before you begin your presentation, announce that each attendee will be given a gift at the conclusion of the seminar. Salespeople love to know that they are getting something free.
Presentation videos, sales training CDs, software, books, illustrative documents, nice pens and pens, unique key chains, pocket knives, small flashlights, and sturdy key chains are all available. These items are well worth the money. The gift will be given to each attendee at the conclusion of the seminar. This announcement should be made shortly before you begin your presentation. Spending on “glad that you attended freebies” dollars might help you to recruit the salesperson superstar you want. You don’t need to pay an additional fee to have your name imprinted on the product. It is better to attach your business card to the item so they can give it to their spouse, partner, or child.
The newest. A motivational or inspirational ebook written by a well-known author is a good, affordable magnet that can still be used. A good agent should make at least $3,600 per sale. A superstar producer can easily double your net income to $10,000 or more.
Nail the star! Give away a few items as a grand prize. An I-Pod, a $60 gift certificate to a local steak & fish restaurant, or a $100 gas credit are all items that will stimulate excitement. Only those who sign up today will be eligible for the grand prize. Check out how many people sign up. You can easily reach your seminar goals of profitable results.
You are not in the right profession if signing another producing salesperson isn’t worth $100 more.
Everybody, from millionaires to children, loves a bonus.
Use the “F” word.
There is an exception to the rule that you shouldn’t use the “free word”! You will not get maximum impact, but maximum rejection. Today, every person has an automatic spam blocker installed in their email program. Most email readers consider the word “free” to be spam unless the agent removes it. Before the agent can read your email, it will be automatically sent to spam. Avoid being blocked by using “no cost” and “f-r–e-e”.
A highway billboard sign that says “FREE” can cause multi-car collisions. However, you can also open them up to spark interest and intrigue.
Don Yerke is a published author who likes to focus on the things you don’t know and what no one else dares print. It’s okay to tell it as it is.
His new paperback book will be available on Amazon in the spring. This book is full of great information about insurance marketing and recruitment.