Many of us want to be respected in our professions and communities. It’s just human nature. Recognizing our worth will help you gain referrals and leads. How can this be achieved?
There is no quick way to be more well-known, but there are some things I avoid due to the possibility of being criticised. My opinion is that it is possible to quickly attain educational credentials like Gerontology Senior Expert Advisor. GSEA. These credentials are offensive to me and, in the end, are harmful.
I believe in education, and I believe that personal growth is important. While education is important for its own sake, there are other benefits to learning such as career advancement and financial gain. You can have better opportunities for your family, friends and colleagues if you are able to make a monetary profit. It is possible to be a celebrity while following logical guidelines. This can help you to expand your career.
Consider the benefits and process of adding celebrities to your marketing portfolio. You must take precise steps to become a celebrity. These steps should be measured against the evolution of your marketing plan.
Attention: You must first get attention. “Look at my” I have something to say …” Hear me “… Once you have gained attention, the next step is to explain why someone listened to or looked at you. You could get attention with a seminar advertisement or a book you wrote. Or, you could advertise in the newspaper.
Advantage: Let people know that you are listening and looking at them.
“If you listen, I will save money for you.” “I offer the best prices in town.” “Your money will go further when you shop at my store.” “I save my clients money on taxes” “I show clients how to get higher returns on their deposits”
It must convince and answer the question “Why?” What is the advantage?
Show it: You have attracted attention and demonstrated your advantage. Now, you need to prove it. It must be persuasive. If your advantage is that you sell refrigerators of higher quality at a lower price than your competitors, you might have your garage crowded with cars. You should provide financial advice to satisfied customers by using testimonials, or at the very least a reference list. These testimonials are from satisfied customers that can be used to prove your point to new prospects. It is also possible to offer a guarantee. This guarantee was a benefit to me for many years ….”I guarantee that I will find one thing which will either make you or save you money. Sometimes, a guarantee of help can be a good way to show your advantage. You must honour any guarantee you give. To honor my guarantee, I needed bank statements, tax returns and brokerage statements. This information made it easier to give my guarantee and helped me gain trust and respect.
Persuasion You must convince the prospect to use your advantage. …” If you order today, I’ll deliver your fridge free of charge. This if you order today, I will deliver your refrigerator free of charge” In financial planning, it might be something like this If you order today, I will waive my initial fees. The prospect must feel the benefit and be able to transfer it to them. If someone doesn’t need or want a new refrigerator, they won’t be able see the benefits. Hooks are a way to persuade prospects to see the benefit. Hooks are systems that the prospect feels better off having. …”If the refrigerator were in your home, your electricity bill would be lower” This hook does not refer to keeping food fresh or cool, but rather the hook of a lower energy bill. It could also be this …” “By asking me for my book on IRAs you will be able lower your taxes. A hook is key to persuasion.
Action: Without action, nothing in this world can happen. Action is only possible if you ask for it. Example: Refrigerator …” Mrs. Jones. Would you prefer that we deliver your refrigerator on Wednesday or Friday? An annuity world, a call to action might be at the close, saying something like this >…”Mrs. Jones: “John or your sister Joan, would you prefer to be your beneficiary?” This is a direct call for action. Without action, no sale can be made. ….” Mr. Jones will need to meet a deadline In annuity terms, it might be as easy as this …”Mrs. Jones, I have already explained how the annuity will be beneficial to you. Now, the hard part is over. Who would you like as your beneficiary? It motivates them to take action.
If we take these lessons and apply them to our industry, then “writing your own books” can be used as a vehicle for celebrity.
It is easy to become an author and add celebrity to your business plan. Consider the benefits…
These provide credibility ….. with leads and referrals
* Celebrities Prove It
* Take Action
Writing your own book or becoming an author can help you to achieve these points. Although there are many companies that offer ghost books, I find this to be a negative thing. You won’t need to defend yourself if you do it yourself.
* Begin with a basic outline
* Do your research
* Start to expand your chapters
* Never plagiarize
* Keep the subject matter simple, understandable and straightforward
* Self-publishing (many options for publishing on the internet)
* You own and control all copyrights
* Create a new title
* Add your bio and photo to the back cover
* Both the front and back covers should be in color
It may seem daunting at first, but it is actually quite simple.