Category Archives: Finance Guide

Insurance Agency SEO – Search Engine Optimization and Long Tail Keywords

Over the last year, I have conducted a number of SEO experiments. To determine the speed at which I could get a website to rise in organic search engine results (the results that are not listed in an advertisement in Google, Yahoo and Bing searches), I tried several methods using various keyword phrases. My main tests were […]

Insurance Newsletter Myth Busters

Insurance newsletters are a powerful tool for insurance professionals to get through the clutter of communications, stay in touch with prospects and clients, and provide useful information. They also help them establish themselves as trusted advisors. Although insurance newsletters will continue to be a key component of insurance marketing and communications, there are many myths surrounding […]

Guaranteed Insurance Leads Marketing Tip Just Revealed For Direct Mail Prospecting Sales

Here’s a marketing tip that guarantees insurance leads. A revolutionary method of prospecting by direct mail is now possible to increase sales. This involves combining marketing and leads to maximize results. This proven tip will greatly increase your direct mail prospecting sales. You think you’ve seen every marketing tip and profitable lead in insurance. This one is new. You can […]

Insurance Websites – SEO and PEO

They are still available. Insurance sites are plagued by redundant screens and confusing sitemaps. Beware! This problem is only getting worse. Many unsuspecting brokers and insurance companies are now receiving new websites that are simple to find, but difficult to read and navigate. It’s clear that a search engine optimized website is essential if you want to rank high […]

Insurance Presentation Skills – Selling Techniques to Kill an Industry Giant – Tips

These are the insurance presentation skills that will defeat a serious competitor. Next, you’ll learn how to convince your client that your product is better. This industry giant sales person will be a pleasure to meet with if you have the right presentation skills and selling techniques. Many insurance selling agents lack the skills or courage to […]

Insurance Marketing – How to Maximize Strategic Alliances to Get More Referrals

A quick referral lesson for your consideration. Referrals are my favorite form insurance marketing. One of my network partners sent me an email last week and asked me to join him for lunch. He will introduce me to an Independent Insurance broker, who he believes would make a great Strategic Partner for our firm. It’s funny, because I […]

Insurance Customer Service Skills & Customer Service Support – Top Insurance Clients

To maintain high-quality insurance clients, it is often overlooked how important it is to learn customer service skills. Insurance customers will not refer their friends or business to agents if they don’t have access to customer service. Learn how customer service skills can be applied to your sales. Selling insurance to a client is not a one-off deal. Don’t […]